Wang Wei: Layout "Hey Guest" Is To Better Serve C Customers.

SF EXPRESS is the "quality" representative of the "ten billion class" Chinese express market, and also one of the most frequently mentioned enterprises in the express industry.

Wang Wei has his own views on the development of the industry and the change of the market.

In the interview, he talked about the reason why the express industry was flourishing. It also explained how to choose between the volume of business and the service quality of SF, and explained the real intention of the layout of "Hey guest" for the first time.

No system reform, the volume of express will shrink.

In 1993, SF grew its tender buds and flourishing branches in the warm southern region. It has been more than 20 years since then.

So, which period of history makes Wang Wei sigh?

"I was impressed by the postal system reform in 2007.

Two years later, the revised postal law was formally implemented, and the private express company was granted legal status.

The recognition of the state from the institutional to the legal aspects of the private express enterprises has strengthened their determination to become bigger and stronger and the determination to expand the industry.

Several years later, when Wang Wei talked about the experience of the postal system reform, he was still filled with emotion.

Previously, private courier companies were also known as "black express" titles, not recognized by the law.

This means that they can not operate normally under the "sunshine" and standardize their business activities.

On April 24, 2009, the eighth session of the Standing Committee of the eleven National People's Congress voted to adopt the revised People's Republic of China postal law, which was formally implemented in October 1, 2009.

Private courier companies have been recognized by law, and development confidence has been greatly boosted.

Since then, the industry has entered a period of vigorous development.

"Without the reform of the postal system, SF and" Tongda "brothers will be there, but our volume may be only 1/3 to 1/5.

The revised postal law also urges enterprises to pay attention to service quality and guide enterprises to pay attention to quality improvement while doing quantity.

Wang Wei said.

If the system reform gives the express company legal status and guides them into the right track of the development of the industry, then the change of the consumer market will trigger the express industry in China and push it into a period of rapid development.

Wang Wei believes that the reason why the express industry will develop at such a rapid pace is the promotion of e-commerce. The two is that the knowledge and understanding of the express industry is deepened day by day, and the three is that the private enterprises have loosened the price mechanism of the express service.

He made a particularly detailed explanation for the following two points: "the institutional reform has greatly increased the main body of the express market, and the entry of private enterprises has made the price of express service into the market mechanism.

Lower service prices, allowing more ordinary consumers to understand and accept express.

With the popularity of the market, express service has begun to develop into the field of life service, and has gradually infiltrated into every aspect of people's life.

In this process, the huge demand for express delivery services has gradually emerged, and the rapid development of the express industry has promoted the further expansion of the electricity supplier scale.

"Double 11" does not set goals but requires service.

In the industry, Shun Feng is known for its management standards. In the eyes of consumers, the "timeliness" and "quality" of SF become the key indicators of choice.

However, compared with the main businesses, the company has no advantage in volume growth.

In 2013, SF entered the electricity supplier market, and the new area greatly increased the volume of business.

But for the "high jump" business volume, Wang Wei did not "catch a cold," he said. "I value our quality of service more or less."

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The volume of business is only the accumulation of data. He "pays more attention to quality, because quality is a new starting point for quantity".

With the constant input of personnel and equipment, the increase of business volume will inevitably lead to a decline in the quality of express service, which Wang Wei did not want to see.

His management logic is: high quality service achievement enterprise brand, the brand that stands can have differential price.

Therefore, "brand is the selling point of future express delivery enterprises' service products".

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The high concern also indirectly shows Wang Wei's attitude towards the price war.

In response to the question of the volume of business sprint during the "double 11" period this year, Wang Wei clearly stated that there was no specific target for the volume of business, but "demand for services". SF will continue to optimize the service process, guarantee the quality of service and take the road of differential competition according to the requirements of customers.

In the words of Wang Wei, "the essence of business is service and products, so that there will be profit".

He explained further: "for a courier company that values brand, business volume growth is too high and too fast. It is a big challenge, which means that the enterprise must choose between the quality of service and the quantity of business.

"I value the brand of Shun Feng very much. It's not just a face issue.

The quality of Shun Feng's brand reputation is directly related to the safety of all employees.

It is Wang Wei's business rule to change profits by quality.

In recent years, SF has done a lot of atypical express business, especially "Hey customers" the most attention.

For the "Hey customers" trend, media exposure from time to time; for the strategy of Shun Feng, the industry guesses a lot.

However, in Wang Wei's mind, there is no such thing as "Hakka".

"B2C is the future development direction of the market, and the original business advantage of SF is B2B and B2C is a new business area for SF."

Wang Wei said that B2C is very different from B2B in terms of service objects, service standards, service hours and so on. The layout of "Hey customers" is just to explore a better service mode for C customers.

At present, the business model of "Hey guest" is not perfect enough, so it needs continuous improvement and improvement.

Is it the choice to wait for the business model to mature, then to build a store, or to build a shop before groping for the business mode? "

Wang Wei said that different regions and different groups have different consumption habits. Therefore, the "Hey guest" business model should not be unified throughout the whole country. It should be adjusted according to the habits and consumption habits of the community consumers.

Wang Wei said that he was a man who was not very sensitive to numbers.

In the interview, he often can not tell the exact number that reporters want, but he has a plan for how to take the SF.