Mark Ed Faye'S Purchasing Power Of "Girlfriend Economy" Is Very Scary.

Recently, a video of a famous clothing brand, mark Hua Fei, has been circulating on the Internet. In the video, the charming and delicate girls are dressed in modern and modern men's clothing, or their skirts are half naked or fragrant shoulders. The beauty of women and the handsome and harmonious unity of men's clothing have aroused great concern from netizens.

This video, said to Xiao Li, is a creative advertisement made by Mark Ed Faye Mens for double eleven promotions, but to Da Li, it is hidden most frequently.

Girlfriend economics.

So, what is a girlfriend's economy?

From the economy to the "women's economy" -- the purchasing power of women is scary.

The United States issued a report in recent years. The report and some comments in the US media believe that from 1970 to the present, the United States has rapidly completed an economic sex revolution, that is, the word "women's economy" has emerged quietly.

Speaking of women's love for shopping, this habit can be traced back to our ancestors.

In primitive society, men were responsible for hunting and women were responsible for picking.

A hunter's harvest is unprotected; what a pickled woman sees is what she takes, and when she is not ripe, she refuses to speak for herself.

Therefore, "moving things from home" is a habit for women to integrate into the blood.

But "women's economy"

To become a phenomenon is after the economic independence of women.

In the new era, not only the women of developing countries have obtained a large number of employment opportunities, but also the developed countries like the United States have confirmed that in 2010 women already possessed half of the American private wealth - about 14 trillion dollars.

The improvement of women's income has become a powerful guarantee for their consumption. You can notice that almost all shopping malls, women's clothing counters are several times the number of men's clothing.

There is a very exaggerated but reasonable motto in the market economy: seize the woman and seize the world.

From "women's economy" to "girlfriend's economy" -- she's the man's wardrobe.

When women consume not only for themselves, but also for the candidates they love, the "female economy" expands to "girlfriend economy".

In mainland China, the concept of "girlfriend economy" was first introduced by Mark Ed Faye, a well-known clothing brand.

Mark Ed Faye, general manager of electricity supplier Wang Dancheng: "we find that more and more women become the main planners of family finance, and women make 75% shopping decisions in their families.

And women's inherent advantages in fashion, dress, and style also show her control over men's dress.

investigation

It also confirms Wang Dan's statement: according to the sales data of high-end shopping malls and luxury goods in China, female consumers occupy 64.1% of high-end men's care products and high-end men's clothing. It shows that the proportion of women buying men's products is more than that of men's own purchases.

Wang Dan thus defined this vigorous consumption power as "girlfriend economy": "men's fashion taste is also influenced by women. Even men's and razor's men's strong attributes should consider women's responses while doing marketing strategies, instead of focusing solely on men."

Yu Dan introduced that his creative "goddess menswear" activity is based on the understanding of "girlfriend economy". The video not only shows women's sexuality with men's clothing, but also shows the style of men's clothing with women. The key is to make women naked in the clothes of their lovers and have an emotional touch and ambiguity, which can catch the eyes of male and female consumers.

"Network economy" adds dry wood to "girlfriend economy"

In recent years, online shopping has springing up rapidly in China, especially the establishment of the concept of double eleven, making online shopping a large-scale economic phenomenon.

Because women are the absolute main body of the network economy, the "network economy" has contributed to the development of "women's economy".

Double eleven approaching, all sorts of humorous passages quietly began to circulate: "if there are eleven girls who are still sleeping, treasure them!" even Lei Feng could not help but stand up and remind them: "every male compatriot notice, remember that after 10 evening 10 hours, open your girlfriend's net silver and Alipay, enter 3 wrong password and go to bed again.

On the 11 day, I got up in the morning and opened my girlfriend's online banking and Alipay, and entered 3 erroneous passwords to go to work again.

Although most of the women who "cut their hands online" are women, data show that the sales volume of men's articles is not lower than that of women's products, which is another embodiment of the "girlfriend's economy" in eleven double miles.

As a result, smart businessmen have quietly begun to "please" female consumers in promoting men's products.

Wang Dan said, "the goddess menswear" advertising creativity, not only let men's eyes eat ice cream, and the hits of female netizens are also very high. Many female netizens also learn the appearance of the models in the video, go home and put on their boyfriend's big shirt, take a lot of photos and share them with friends.

Women, whether they wear women's wear or men's wear, are so beautiful; whether they buy Women's clothing or men's wear, they are so tasteful.

She has become an economic phenomenon that can not be ignored or dared to ignore.