Sales Equation Decomposition Method Of Market Analysis Method

Equation refinement analysis also has its own shortcomings. It is impossible to be perfect like anything else. The main purpose of talking about such a concept here is to elaborate a method, hoping that sales volume equation analysis can bring a little help to enterprises.

As we all know, the total sales volume = the unit price of X, the total sales volume, the sales volume is directly proportional to the unit price of the product and the total sales volume of the product. What should we do to increase the sales volume? A very simple analysis method is the sales volume equation refinement analysis method.

The basic idea is to further subdivide all the factors that can affect sales volume. After finishing the subdivision, we can further analyze and decide which factors or those factors can proceed to improve sales volume more effectively.

The theory can not be proved very well. Let's talk about the sales equation subdivision in the form of an example.

That's it.

Which formula to see: total sales = product price X sales volume, now we simply subdivide, here do not ask for too detailed, just to pass this idea to the most needed people, help them solve some practical difficulties.

1. Factors affecting unit price of products are subdivided.

There are many factors that affect unit price, such as competition environment, industry profit, product life cycle, enterprise's ability to make game rules, pricing ability, location in the industry, production efficiency, product cost, product cost, including raw material cost, processing cost, pportation cost, listing cost, etc., in order to increase profit space, enterprises can analyze from these aspects and explore opportunities for profit.

For monopoly industries, competition is also monopolized. Pricing is entirely determined by monopolist, and profit margins are often large.

Because monopoly pricing power is strong, no competitors pose a threat.

When the product is in the late stage of the life cycle, there are many similar products on the market, and at the same time, the number of alternatives is also increasing. The pricing power of enterprises will begin to decline, and the profit margins will be smaller and smaller. Enterprises should also consider the strategies for implementing these products at these stages.

As we all know, the value of a commodity is determined by the necessary labor time of society. Therefore, it considers the average as a whole. When the efficiency of an enterprise increases, the less time it takes to produce the same product, the lower its cost, and the sales in the market is based on the average value, then the enterprise will surely gain more profit space. Of course, improving production efficiency and reducing costs can start from many aspects. We can further subdivide these factors. If all the conditions of the enterprises are allowed, we advocate to analyze every factor that affects sales volume as far as possible and fully and comprehensively, and make it thorough and comprehensive.

We assume that market demand can be met by enterprises.

Let's take a look at the factors that affect sales volume, the number of people who are in contact with the product, whether these people have the ability to purchase, and their consumption habits. There are two problems involved, one is the contact rate, the other is the turnover rate. Although these two concepts are not the same concept, they are closely related to each other.

Further analysis, how to improve the contact rate of consumers, first, the laying of products should be wide. Two, the information pmission channel of product selection should be able to convey information to consumers. Here, it also involves the choice of advertising media, the circulation channels of products, and the popularity of sales network. Of course, we do not consider the relationship between popularity and efficiency first. We just come to familiarize ourselves with such a concept and an idea.

When the problem is further derived, we will find that the sales equation subdivision method can help us to analyze all the factors that affect the product. Through detailed analysis of each factor, we design and develop a good marketing plan to help the company improve its performance.

Any kind of commodity can only be consumed from consumers, and its value is truly realized. Marketing is to satisfy the needs of consumers as far as possible, but in such a long process, there are many problems to be solved. Besides the good quality of products, the choice of good marketing methods can help enterprises to have a good journey.

When the enterprises really finish the analysis of the above two main factors, we need to further ponder. In the various factors of subdivision, from what factors can we get good results, it is impossible for the enterprise to make all the factors that can be analyzed to make amendments, which is very difficult to achieve in terms of time and correlation.

We should take a look at the results of the analysis to see which combinations of factors can achieve very unexpected results. Here is a special reminder that we should pay special attention to the factors that affect the price of products and the cooperative tactical formulation that affects the total sales volume, because doing so can increase the two main factors that affect the total value at the same time, and the product may increase exponentially.

Four, the core concept of sales volume refinement analysis method.

The core idea of the sales volume refinement analysis method is to divide the moderate degree, and grasp the main and key factors, especially the weakest link in the business process. This will overcome the fatal weakness of the bucket law. At the same time, we should pay attention to the influence of the two factors on the matching of two factors.

Five, concluding remarks

The sales volume refinement analysis method also has its own shortcomings. It is impossible to be perfect like anything else. The main purpose of talking about such a concept here is to elaborate a method, hoping that sales volume equation analysis can bring some help to enterprises.