Inventory Creativity, Marketing And Consumption Market

Are you still upset about the effect of sales promotion? Yes, you can take a look at the following ideas. Promotion plan To help you find "confidence".

　　 Chapter 1: price forever promotion tool

　　 Section 1 price discount

Scenario 1 illusion discount - a different feeling for customers.

Example: "spend 100 yuan to buy 130 yuan commodity" delusions discount equivalent to thirty percent off, but tell the customer that my preference is not discounted goods.

Plan 2: every minute is golden: let customers swarm in.

Example: the supermarket "all goods 90 percent off in 10 minutes", customers rush to buy is limited, but the passenger flow brings infinite business opportunities.

Plan 3: one dollar extra value -- the promotion strategy of "small business"

Example: "a few items worth more than 10 yuan participate in sales promotion activities with a value exceeding one yuan". Although these items appear to be at a loss, the customers can sell them in a joint selling way, and the profits will be increased.

Scenario 4 critical price -- customer's visual error

Ex: 10 yuan to 9.9 yuan. This is a general sales promotion plan.

Program 5 ladder price - let customers worry automatically

Example: "at the beginning of the sale, it was sold at full price for 1-5 days, 25% days for 5-10 days, 50% days for 10-15 days, 75% for 15-20 days". The automatic price reduction promotion scheme was invented by a businessman in Edward, USA. Seemingly "adventure" scheme, but because of the hearts of customers, for shops, customers are unlimited, selectivity is also great, this customer does not come, the customer will come. But for customers, selectivity is the only thing, competition is infinite. If you do not go, others will go, so the final surrender is definitely the customer.

Programme 6 price plus discount - double benefits to customers

Example: "all customers who visit our store to buy goods can be reduced by 10 yuan at 100 yuan, and they can enjoy twenty percent off discount". If 100 yuan is hit 40 percent off, the loss will be 40 yuan, but the total 100 will be reduced by 10 yuan, then 20 percent off, and the loss will be 28 yuan. But the strength of double benefits will entice more customers to sell.

　　 The second prize sales promotion

Programme 7 one hundred percent winning prizes - changing discounts into prizes

Example: the discount is changed into a prize, and the one hundred percent prize is only the old wine in the new bottle, which caters to the hearts of the common people. Moreover, the real benefits make the ordinary people get material satisfaction, and they are very easy to handle.

Plan 8 "rocking Qian Shu" - shake out the benefits.

Example: Christmas shopping full 38 yuan can enjoy the "tree shake" opportunity, every time the tree dropped a number card, each card has the corresponding gift. If customers are happy, customers will be willing to take care of this shop before they can bring income to the store.

Festive elements, interactive elements, affordable elements make customers happy.

Plan 9 boxes and courtesy - drinking can also win gifts.

Example: this scheme involves many customers and no threshold requirements, so it is the most widely used.

　　 Third member promotion

Plan 10 refund Promotion - time benefits accumulated by time.

Example: "on the basis of shopping 50 yuan, customers can exchange cash in accordance with the sales promotion ratio as long as they speak the shopping tickets in the first 6 years to the store cashier. The refund ratio is 100% in 6 years, and the refund ratio is 75% in 5 years, and the refund rate is 50% in 4 years. The popularity, time and gap of the scheme.

Scheme 11 self pricing -- strengthening marketing strategy

Example: the goods between 5-10 yuan are priced for customers, and the two sides think it is appropriate to do so. We must pay attention to the floating range of commodity prices. The right to give customers independent prices is only a way of attracting customers, and this right is relative. Customers can only make free pricing within the price range provided by shops, which is an important guarantee to ensure that shops do not lose money.

Plan 12 supermarket shopping cards - a cumulative discount.

Example: shopping cards are a bit stable for customers, win-win and advertising effects. {page_break}

　　 Fourth quarter discount

Programme 13 ledger is neat - let customers see real benefits.

Ex: 55.60 yuan, only 55 yuan. Although it looks "generous", it still has a profit than the discount.

Plan more than 14 buy more delivery - disguised discount

Example: attention should be given to things like "ginseng pilose antler" but "ginseng pilose antler" or "ginseng pilose antler" or "ginseng antler capsule". In fact, the goods donated are flexible.

Plan 15 combined sales - one-off discount

Example: the sale of goods of the same nature will be combined to increase profits.

Plan 16 increase volume without price increase - give customers more.

Example: we must let customers see the benefits if the quantity is not increased.

　　 The second chapter: customer -- the people-oriented promotion art.

　　 Section 1 promotion by age

Plan 17: Little Devil in charge -- promotion through children

Example: Children's day, let children choose their favorite toys. They choose their belongings when they are accompanied by Aunt shopping guide. Parents wait in the rest area to pay their bills. Pay attention to time points, foothold, promotion plan and details to win.

Programme 18 self deprecating and self depreciating: middle-aged people are most realistic.

Example: the front door curtain of a restaurant is "cheap but rare." Exposing points is a little "cheap and convenient".

Plan 19 take the initiative to pick fault -- the heart of old customers

Example: defective goods should be written on the initiative to sell defects, so that customers can take the initiative to pick fault and get customers' trust.

Programme 20 "happy golden wedding", that is, advertising and witness.

Scenario 21 "longevity" effect - let longevity advertisers shop

　　 The second sex promotion

Plan 22 heroes save the United States - play this card for men.

Example: an American tobacco shop, a beautiful woman in a window, is pressed by cigarettes and asked for help from a male who travels. As long as a man sells cigarettes, a beautiful woman can come out of a predicament. The goal of the plan is clear, multiple minds, strong adaptability and so on.

Plan 23 select customers -- "soft" trick for shopping promotion

Example: a clothing store in a female shop specializing in the male declined to enter the brand, arranged a rest area for men, women purchase goods and ensure privacy.

Scheme 24 gives way to meet the "heart" needs of female customers

Example: the gift is a set of goods, such as quilt, so that customers in order to complete the purchase of goods to increase sales volume.

Scenario 25 "substitution" effect -- a different feeling for women.

Example: the clothing store launches an advertisement "with tens of dollars to come here, we promise to give you another person", to come to the store customers to receive the collocation service of the shop, give the person a new look, and receive the "substitution" sale female customer to give some discount and small gift appropriately.

Plan 26 love the house and the black - do the good girl.

Example: add the popular items to girls who catch stars and increase sales.

Programme 27 "Valentine's Doll" - let single women no longer be alone.

Example: on Valentine's day, shopping can lead to "Valentine's Doll" plus advertising promotion to achieve good results.

　　 The third section is emotional promotion.

Plan 28, goods to three, customer trust a little more

Example: pre sale advice "goods to three" enhance customer trust.

Plan 29 eat luck - Crazy consumption for luck.

Example: restaurant consumption can be raffled, the chance of drawing lots of lottery is high, and the prize winning photo is posted on the wall. The word "lucky, the more the better". Advantages: commodity advantage, customers can refuse to buy, but they will not refuse to eat. Lucky ratio advantage, high consumption quota, high winning rate, so that the proportion of winning prizes is controlled by shops, not only will not lose money, but also stimulate customer enthusiasm.

There are 30 ways to win.

Example: snacks shop, the introduction of snacks, you can flip the card, answer the question to send the same snacks, gifts snacks snacks less sperm. We have to grasp the characteristics of children like to be able to act, and have the satisfaction of small gifts.

Plan 31 file management - let customers be moved by it.

Example: greeting customers with SMS gifts on specific days.

Plan 32 add up a little bit -- let the customers like you.

Example: "a little more shops" when bearing, take less, and then add a little bit, so customer There is a sense of increase. Customer consumption also values the feeling.

Plan 33 model binary stars -- cling to national cultural tradition

For example, the old goods store chooses "longevity star" and "filial star" by "model double star". We are well known to enhance brand awareness.