Fashion Stores Display Beautiful And Practical Methods

(1) vertical display of the same brand.

"Up and down", try to maintain 1 or less specifications of product display.

Avoid multi scale display and lose the overall visual impact of the unit area.

Stores operate more vertical displays, which is beneficial to the operation of this requirement.

(2) centralized display.

Products with many categories are often weakened by stores, classified and displayed, losing the overall publicity effect.

We should strive to focus on the exhibition area and highlight the comprehensive strength of the brand.

(3) display of end frame.

Most of the products are displayed in a single specification.

The principle of customer orientation should be chosen to avoid the disproportion of input and output of the ends.

(4) horizontal display in the middle of the shelf.

Eye down about 45 degrees for the central best display position.

Strive for the best position and display the main products.

In addition to special push new products and other tasks, we can use this location to publicize.

(5) full display.

Products should be kept in full shelves, so that competing goods can be prevented from occupying display positions when the goods are short.

At the same time, we should pay attention to the "first in first out" sales principle and avoid unnecessary long term products.

(6) the display rack products require no stain, no dust, easy to take out, trademark label is prominent, binding gifts are placed side by side, and attention should be paid to trademarks.

Marked price tag, striving for significant explosive stickers.

Damaged and overdue products, timely replacement.

(some stores over the production period of 3 months require return, timely arrangement of goods, other channels to promote digestion).

(7) display rack display.

Make full use of lighting, background, props and other modeling tools and tools to highlight product image, vigorously publicize the theme of company activities, and enhance the high-end products.

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It should be based on "heaven, time, place, and people".

Day time -- the display of the head should not be far from the shelf display, and it will affect each other, and the addition of multi-point display in the area will impact the vision to form the overall image potential.

Geography -- the display of the head should make full use of the space, and the top of the trapezoid Island display should be set up to promote the image of the king or the theme of publicity activities.

As far as possible, we should add additional packages and advertisements on the product display rack.

The bottom of the stacks can be displayed in innovation.

Of course, KT board and image curtain are necessary.

People and meticulous management of promoters, and close communication with store personnel, strive for more favorable stacks and publicity display, use the corresponding display, and timely and vivid introduction of recommended products.

The competition for favorable terrain is to be operated in a professional way, and it is necessary to stipulate its standards and goals.

I do not think what is the best display standard, only the higher and more innovative products and sales promotion are closely integrated with the display goal is what managers want to pursue!

The so-called store structure is the combination of commodity structure and equipment and daily props.

But the same equipment varies according to its industry and the type of commodity.

The use of these display equipment and props is closely related to the display and effect of merchandise display.