How Can Clothing Display Stand Out?
Clothing display is just as important as store decoration, and it also has an impact on the turnover of the shop. Therefore, the display of clothing is one of the essential requirements for a clothing store. Then, what are the specific methods of clothing?
Hanging display is divided into 3 types: horizontal display, vertical display and horizontal and vertical display.
(1) horizontal display method is to let consumers see the front of clothing. The function of this display is to enable consumers to have a comprehensive understanding of clothing style characteristics and process making, so that consumers can more directly understand the details of clothing characteristics. Horizontal display is easy to arouse the attention of consumers and generate associations, and stimulate their desire to learn more about product information. According to the survey, consumers like this intuitionistic and time-saving display very much.
(2) vertical display is to enable customers to see the side of the garment, clearly see the colors and varieties of clothing, so that they can touch and choose clothes. Vertical display provides customers with comprehensive product information, making them choose through comparison of garments.
The vertical display method can make the customers choose at a static state. However, if the scope is too narrow, they will lack the sense of abundance. Customers must move their eyes to compare and choose products. When using vertical presentation, the display range of similar clothing should be at least 90cm, and the best range can be determined according to the distance between customers' sight and clothing.
(3) the combination of horizontal and vertical display is the comprehensive expression of the above two display methods. Customers can not only effectively adjust the rhythm in space display, but also create artificially. Consumer Visual pause. In general, the hanging display method should pay attention to avoiding the falling of clothing when it is touched, and the collapse of display equipment. The suspended display clothing is easy to be dirty and easy to damage. Operators should pay attention to replacement when they are listed, do not make a garment hang for a long time, and minimize the loss of goods.
plane Stacking The display method refers to a display method that uniformly folds and replaces clothing according to the requirements of different specifications of garments. Consumers can easily get the color information of a certain garment from this display mode. This is also an effective way to save space and create a sense of order. When stacking and displaying, we should avoid too much clothing and make consumers feel crowded. The number of stacked displays in most clothing stores is around 6, if too many, it will be very messy. The same kind of clothing is displayed together and the related clothing is continuously displayed. Also, be careful not to pile up too much clothing to prevent the display of partitions from falling off.
For some newly listed new styles or clothing styles that consumers are not familiar with, operators should use the presentation cards or labels to indicate the origin, wearing methods, performance and maintenance knowledge of clothing. These introductions and labels should be of the right size. If handwriting is written, it should be written clearly and correctly.
Many clothing stores are now sold on shelves. Shelf display is characterized by simultaneous display and sales, systematic and integrity. Shelf display is generally classified according to the type of commodity, type, object, size, price, color and so on. If a garment has been sold out and temporarily replenish, the samples must be exchanged in time and not placed in a false way. Once sold, the shelves should be replenish in time, remove the dust nearby, and keep the goods in the shelves complete, clean and beautiful.
Couture Models can also be displayed. Generally, there are dummy models, and salesmen can also be models. The first commercial model in the world was born. Using models to display can give consumers great imagination and attract consumers' attention. In addition to some traditional styles, most fashion shows display methods that directly show consumers the wearing effect. When people see beautiful models, they think they are so beautiful. It's an irresistible mentality.
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