Common Problems And Solutions Of Apparel Franchisees Ordering

A lot of franchisees have some misconceptions about ordering, and the existence of these erroneous zones is likely to bring losses to the shops.

(1) average of each type.

The ordering people will see which clothes are good at the ordering place, and do not know how to start, so every order is placed and the quantity of the order is equal.

Make a little bit more in your own slightly better style, and feel less bad about yourself.

Question:

There is no selling money. Only with the volume of the best seller can we get the best seller.

First of all, there is no emphasis on sales. From the life cycle of sales, the amount of each equal will lead to the phenomenon of goods being sold out, and the sale rate of commodities will generally decrease after breaking codes, and will eventually disappear after a long time in shops.

No volume will cause a significant decline in turnover.

Ru Chang tiger motto: in style selection, we should analyze the style, color and material with the sales data in previous years, and find out the basic structure, color and best selling fabrics of the best seller, so as to confirm the order of the goods.

At the same time, we must combine the competition of local brands of the same brand.

Some of the men's clothing brand jacket items, some brands of suits are strong, and so on, we must avoid its edge.

(two) blind order type

Blind ordering refers to the fact that when ordering, the seller does not consider the factors of the store, and orders according to his feeling, for example, he does not take into account the size of his store, the capacity of the store and the rotation speed of the inventory.

Problem point: the phenomenon of overcrowding or shortage of goods in selling goods.

There are too many goods, no display in the store, or too little order, so the store is empty.

Ru Chang tiger motto: must be based on their own stores.

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Otherwise, the actual selling process of the store has a very big conflict with your idea.

The contents include: customer layer, consumption habit, store capacity, upstream cargo band, inventory turnover rate and other factors.

(three) self preference

Self - interested subscribers refer to their orders of preference, and which ones they prefer. They do not consider the aesthetics of their customers. They forget that they are doing business, especially for women dealers, women's clothing and male dealers.

The problem is that orders are based on their own eyes without any basis for ordering.

The dealer's own vision only represents his hobby, and does not represent the hobby of the mainstream customer group of the brand.

In addition, people in different regions have different aesthetic views on clothing.

Ru tiger's motto: goods are sold to customers. Customers sometimes agree with the buyers' aesthetic standards and purchase orientations. Sometimes there will be considerable conflicts, which will cause the rest of the store's stock to be goods that the ordering people like.

Therefore, we must be based on customer preferences, not just rely on their own feelings, perception will often affect the target market to judge customer needs.

(four) pursue the "explosion" type.

The pursuit of "exploding" type refers to the fact that when ordering, the ordering person does not consider the proportion between categories at all, and does not consider matching at all. If he meets the style that he considers to be "exploding", the order is very large, and the style that he does not like is less or less.

Point of view: if we do not consider the proportion of categories at all, in the future, when we sell in the store, we often encounter the situation that the merchandise sells behind the remaining single clothes. Without matching, the sales volume will drop rapidly and the rest of the products will not be sold.

Ru Chang tiger motto: according to the sales data and the trend of the season, ordering, matching, combining, selling and ordering.

(five) follow the wind.

Follow the wind, as the name suggests, refers to the order of people's sensitivity to clothing is poor, see how others will learn to follow, do not consider the actual situation of their shops.

When I was ordering training for many companies, it was common for some dealers to ask questions about goods, such as "what styles have you decided?" "how much quantity have you fixed?" "do you sell well there?"

There is no denying that normal market information exchange can make dealers know more about the situation of China's big market, but dealers should take a cool view of the market and not blindly follow the wind and copy the sales structure of other regions.

There are clear regional differences and urban and rural diversification in China's market.

The problem: if you do not consider the actual situation of your shop, ordering goods with others will result in the sale of many other orders and your own remains.

Ru tiger's motto: orders are ordered according to their stores, and do not blindly consider others when placing orders, because you are ordering your own stores, and there are differences in cultural life habits in different regions.

In different areas of the same city, customers may have different purchasing orientation, so ordering must be based on their own circumstances, markets and shops.

It is suggested that the order should be discussed with the ordering company in the adjacent area of the same region, and the listers should not be able to listen to the opinions of the ordering providers too far away.

(six) shirk responsibility.

Refers to the ordering person (boss) with his employees to order, order more orders, all blame employees, shirk responsibility.

The problem is: generally, this type of order person takes the shopkeeper to order the meeting, because the shop manager works in the shop every day, most familiar with the urgent needs, and is most familiar with what the customers want, but this does not mean that they have the ability to order.

Ru Chang tiger motto: anyone should be responsible for their decisions, whether agents, dealers or shopkeeper, always feel that this job is given to others themselves. They are sure that they are OK. This is a wrong idea. They must be controlled and grasshoped by themselves, because there is only one goal: to ensure that the products ordered are sold out, do not generate or generate less inventory, and sell goods all the time, so as to achieve the purpose of increasing sales revenue, so as to better manage the shops.

(seven) finger pointing

Pointing fingers means criticize brands and new products developed by Brand Company.

Question: This is the most disgusting type of brand and Brand Company - "critic".

Commentators take comments as their main job, but the purpose of ordering is to determine which style needs and how much quantity they need.

Ru tiger's motto: critics are necessary. When determining which quantity, they should evaluate one style, but evaluation is not the ultimate goal of ordering. The ultimate goal is to place an order to select the desired style and quantity.

(eight) spokesperson type

Spokesperson type refers to the ordering of people who only place orders and orders, regardless of whether they can sell them. How to sell them next is the problem of shops.

Problem: at present, more than 99% of the order people belong to this type.

Most of them are in the manager's body. The managers have ordered the goods and thrown them to the shop assistants, regardless of the process.

Such unauthorized sales will result in poor product information docking, resulting in poor sales.

Ru Chang tiger motto: in the clothing industry, there is a saying: "the best buyer is the best selling hand". Only when we know how to sell goods, can we buy goods. We do not know how to buy when we do not know how to sell.