Will The Next Exciting Point In The Clothing Industry Be In Liaoning?

Here world

Xiaobian of the network will introduce the next garment industry to Liaoning.

In the overall layout of China's clothing industry, the first exciting point is the eastern coastal area where the garment industry is developed. The excitement of the next round is the undertaking belt for the pfer of industries in the central and western regions, and the white mountain and black water in the northeast, apart from being a battleground for all the clothing brand consumer markets, the internal structure of the clothing industry is always like the tip of the iceberg, which is rarely explored by the people.

Recently, the reporter conducted an in-depth investigation of the clothing industry in Liaoning, which has a relatively leading position in the Northeast garment industry.

Of course, to fully understand the clothing industry in a region, the most important thing is that you need a key to open the front door of the local clothing industry chain. So when the reporter finally saw Wang Cai, President of the Liaoning clothing association in Shenyang Liaoning building, the door seemed to be opening behind Wang Chong.

Liaoning garment industry has the advantage of late development

According to Wang Chong, President of Liaoning clothing association, by the end of December 2013, the main business income of Enterprises above Designated Size in Liaoning province was 85 billion 630 million yuan, accounting for 60.3% of Liaoning's whole industry.

The total profit is 4 billion 470 million yuan, the total profit and tax amount is 6 billion 410 million yuan, and the export delivery value is 27 billion 630 million yuan.

In the first half of 2014, output was 337 million 645 thousand (54 million 478 thousand knitted garments), an increase of 3.2% over the same period last year; the main business income was 38 billion 713 million yuan, up 5.38% over the same period last year; the total profit was 1 billion 326 million yuan, a decrease of 2.21% over the same period last year; the total profit and tax amount was 2 billion 70 million yuan, an increase of 10.39% over the previous year; the industrial added value was 14 billion 785 million yuan, an increase of 4.4% over the same period.

There are 505 Enterprises above designated size. The enterprises are mainly concentrated in 6 cities in Dalian, Shenyang, Yingkou, Huludao, Anshan and Dandong, accounting for 86% of the whole province.

At present, compared with Guangdong, Fujian and Jiangsu and Zhejiang, the garment industry in Liaoning has lost the opportunity to take the first step into the market and gain more market share or competitive advantage.

However, according to a set of data given by Feng Dehu, vice president of China Garment Association, the export amount of Liaoning 1~8 is 31.77 US dollars, which is ninth in the whole country, up 5.7% over the same period last year. The number of exports is 362 million, which is tenth in the whole country, up 4.5% over the same period, and the unit price is 7.66 US dollars, which is higher than the national price.

This shows that the amount and quantity of clothing export in Liaoning still have certain comparative advantages in the whole country.

Feng Dehu also pointed out that in recent years, among top 100 Chinese clothing enterprises, apart from the growth of the top 10 enterprises, the performance of 11 ~50 enterprises was basically flat, and the performance of the latter 40 enterprises was decreasing. Under the overall downward trend of leading enterprises, how to make good use of the advantage of late development has become a top priority for Liaoning's clothing industry.

Compared with the advantage of first move, the advantage of late development is that because it is late to enter the industry, it can take actions to gain more market share by observing the actions and effects of the first mover and reducing its uncertainty.

The integration of two technologies has become the focal point of giving full play to the advantages of late development.

An interesting phenomenon is: all the first and later enterprises are redrawn by the current Internet. Under the background of all kinds of crushing and re coming, every enterprise is almost standing on the same line voluntarily or passively.

"Among top 100 Chinese clothing enterprises, the performance of the top 10 companies is growing, but the performance of the 11 ~50 companies is basically flat. The performance of the latter 40 enterprises is decreasing. Under the overall downward trend of the leading enterprises, how to make good use of the advantage of late development has become a top priority for Liaoning's clothing industry."

Sun Huaibin, director of the China Economic Research Center, stressed that the developed countries in the developed countries are first industrialized and then information-based. At present, China is still in the middle and late stages of industrialization. It is to promote industrialization with information technology, which is what we call the integration of the two technologies.

As for how to promote the integration of the two technologies, sun Huaibin believes that this is a multi-faceted issue, which can be promoted from the industry, from the region and from the enterprise level.

Among them, enterprises should be the basis for the integration of the two technologies.

Lin Xiaogang, deputy director of Liaoning economic and Information Committee, thinks that in terms of Liaoning's regional economic development, it is a realistic choice to pform the development mode by building a regional brand and establishing the concept of "big industry, large park and big brand" and realizing the coordinated development of regional brand and industrial brand and enterprise brand.

The two integration will undoubtedly enhance the characteristics of regional brands to a value plateau.

In the clothing industry of Liaoning, two important cities occupy the position of fashion center. First of all, Dalian is the capital city of Shenyang.

Dalian is famous for its leading clothing enterprises in China. Among them, Dayang Group Co., Ltd. was selected as the list of top 100 enterprises in 2013 and ranked among the 50 Chinese professional wear.

And Dalian's women's wear is famous for its design, becoming the leader of Chinese original designer brand.

The capital city of Shenyang is famous for its famous clothing market, the five love market and the luxury department store.

At the same time, because the Northeast has four seasons advantage, especially the autumn winter clothing sales season is relatively long.

The clothing brand provides unique advantages of time and place.

"China's industrial clusters must have two concepts: first, strengthen the division of labor, namely," small and micro enterprises do professional and scale enterprises to build platforms ".

Second, the three stream behind the development of industry is information flow, capital flow and logistics.

In addition, there are five industrial clusters in Liaoning, which are already known in the industry. They are: Tong Er Bao, a famous leather and fur town in China, a famous town in the West China trousers industry, a famous town in China's cotton clothing, a famous Chinese swimsuit in Xingcheng, and a famous Chinese suit in Pulandian.

Chen Guoqiang, vice president of the China clothing association and director of the Institute of industrial economics of the China clothing association, has his own unique views on the development of Liaoning industrial clusters. He believes that China's industrial clusters must have two concepts: first, strengthen the division of labor, namely, "small and micro enterprises should be professional and scale enterprises."

Hai Lan's home is a typical example. The store of Hai Lan's home is 5% of Hai Lan's home, and 95% of them are funded by others. But Hai Lan's home is well controlled.

Second, the three stream behind the development of industry is information flow, capital flow and logistics.

He suggested that the garment industry in Liaoning can take Huludao as an example. The government and associations will change the traditional methods in the past, and make good use of the Internet thinking, the use of big data and intelligent manufacturing to make information flow, capital flow and logistics well, so as to generate specialized small businesses, large scale enterprises and sustainable development industrial clusters.

Scenery is long enough to look at Liaoning.

Industry is coming into people's sight.