China International Textile Fabrics And Accessories (Qiu Dong) Fair Docking International Promotion Consumption

In the first half of this year, the economic performance of China's textile industry showed a steady and favorable trend, which is closely related to the spanformation and upgrading of textile fabric enterprises and the continuous enhancement of textile fabric product innovation. Recently, in 2014 China International textile fabrics and accessories (Qiu Dong) Exposition Over 3800 exhibitors from 30 countries and regions have brought the latest products to the exhibition, bringing the latest trend in the field of textile fabrics for the industry, and broadening the channels for the development of textile enterprises.

　 International consumption promotion

As a world factory, China also has vast market space. For overseas textile and fabric enterprises, there are unlimited business opportunities.

A lady's sweater, priced at 49.9 euros and 100% beautiful Nuo wool, is sold at the old Buddha's store in Paris, France, at a price of nearly 800 yuan in Beijing's old Buddha's mall. The two brands are the same brand, the same fabric, the similar style, and all the words "made in China" are marked. Why do domestic sweaters sell cheaper abroad than in China?

"At present, there is still a certain gap between domestic consumers' acceptance of pure cashmere and wool products compared with that of foreign countries. For domestic consumers, a pure wool dress is not necessarily for everyone. In foreign countries, pure wool clothes are only ordinary consumer goods, and the demand is higher than that of the domestic market, and the selling price is relatively low. Huang Shuyuan, chairman of China Wool Textile Industry Association, gradually solved the doubts of reporters.

Although consumer acceptance and market demand still need to be raised, the cost of domestic wool products remains high. China is still an important market for Merino wool in Australia. "In recent years, China's wool textile enterprises and Chinese consumers have steadily increased their consumption of merino wool in Australia." Huang Shuyuan said.

On the occasion of the 2014 China International Textile and accessories (Qiu Dong) Exposition (hereinafter referred to as "Qiu Dong surface accessories exhibition"), the China Wool Textile Industry Association joined the international wool Bureau jointly to exhibit their wool textile fabrics and products that were selected for the 2014 Australian Merino wool prize. For the wool textile industry, strengthening the docking with the international consumer market can further enhance the innovation and production capacity of enterprises, thus providing consumers with more and more fashionable, high quality and low price woolen products. For the textile industry, it is also hoped that the Chinese market will become an international gathering.

There are more than 1100 overseas exhibitors in this winter and autumn exhibition. "The exhibition can help exhibitors to grasp the rising business opportunities in the mainland of China." A exhibitor from Pakistan told reporters this.

　 Innovative fabric accessories

With the increase of China's middle and high income groups and their love for the western fashion trend, the functional surface accessories and the denim fabrics with innovative technology are becoming more and more popular.

"At last year's exhibition, buyers of denim fabrics reached 15% of the total. Following the successful success of last year's Denim exhibition area, the new design of the ROC cowboy Museum in 2014 expanded by 25% over last year's exhibition space. Xu Yingxin, executive vice president of the textile industry branch of China Council for international trade promotion, told reporters.

This lucrative market has brought unlimited business opportunities to overseas companies. According to the director of the exhibition, the new denim fabric pavilion has gathered most of the local mainstream fabrics and international denim producers, designers and marketing companies. The reporter went to a Spanish exhibitor exhibition area and saw all kinds of latest denim fabrics. Their products include faded processing, new digital printing, cotton and lycra and 100% with natural color and poetic flavor. Tencel fabric And the jacquard cloth with Bohemia style and past urban feelings, the special texture of the cloth is mixed with the smell of the countryside, and it also brings back some ancient retro. "We have confidence in our high-end Spanish denim products in the Chinese market." Spanish exhibitors said.

except Denim fabric Besides, accessories and functional fabrics are also popular among buyers. In this autumn and winter noodles accessories exhibition, buyers can find different types of accessories, including all kinds of zippers, buttons, lace and embroidery, labels, tag, decorative beads and other fashion accessories.

Functional fabrics and products reflect the development trend of the textile industry, and are becoming more and more popular among people. In this autumn and winter noodles accessories exhibition, including thermal regulation, moisture absorption and drainage function, durability, elasticity, wind protection and other functions, the fabrics are presented in front of everyone. "For the domestic consumer market, sportswear, women's wear and men's clothing are especially strong for functional fabrics. The exhibition's functional fabrics include new functions, especially cleaning and safety functions, which are in line with the needs of consumers. The director of the exhibition said.

　 Tap the potential of consumption

Behind the slight rise in export volume and average unit price is the result of strengthening our fabric product innovation strength and steadily upgrading our enterprises. The new online and offline integrated development mode is becoming a new trend in the fabric industry.

Under the environment of Internet and new media intervention, the era of fabric spanformation has arrived. The new online and offline integrated development mode is becoming a new trend in the fabric industry.

"Now, in Taobao and Tmall [micro-blog] can see the shadow of new Shen." Li Jianfeng, general manager of the new Shen group's Flax department, told reporters: "although the new Shen is the production of linen fabric business, but the first two years has begun to try to do terminal, online sales. These products are cheap and creative, and are very popular among consumers. " Nevertheless, Li Jianfeng also said that at present, the new shin is not enough in the finished product design. In the face of the trend of online and offline integration, we still need to further explore and innovate. "Before the new Shen export market, 80% products exported to foreign countries, the domestic market is also gradually expanding."

At present, there are more than one textile and fabric enterprises that are developing online and offline. The director of Guangdong Jianye Textile Group Co., Ltd., told reporters that Jianye has a special e-commerce website, which can be purchased by customers for various products. "There are many ways to build channels for fabric enterprises. Besides participating in professional exhibitions and developing online businesses, they can also hold new product launches, and enterprises should choose suitable ways for their development." Jianye Group official said.

In this autumn and winter noodles accessories exhibition, Cao Fu, deputy general manager of Jiangyin Huafu Textile Co., Ltd., told reporters that the next development goal of the company is to expand into the field of clothing and cooperate with Taobao to enter the field of consumer goods. However, there are also some textile enterprises that sell foreign trade to the domestic market, complaining that the domestic market is not developing well, and that foreign trade enterprises may encounter difficulties in turning to domestic sales.

As for how to do the domestic market, many foreign trade enterprises still have "two eyes and a black", do not know how to enter the shopping mall, how to open a special store, and how to expand the market through the electronic business platform. "Some foreign trade enterprises that have already developed electronic commerce and set up physical stores to explore the domestic market have found that the domestic market is not mature enough and is not standardized enough, which is a very big obstacle for foreign trade enterprises to enter the domestic market." The head of Zibo Lanyan Group Co Ltd told reporters.

It can be seen that the domestic market is not as big as expected. In addition to relying on the further maturity of the domestic market, foreign trade enterprises should increase their experience and find the right way.