Clothing, Home Hundred Store Plan Aims At The Super Billion Shopping Mall

Here world

The Xiaobian network introduced to everyone is the "100 store plan" accelerated pace, aiming at the super billion shopping mall.

With the economic downturn in recent years, the overall situation of clothing, home and other industries is not optimistic. Some clothing and household enterprises have chosen strategic contraction.

But moon star group is still unable to see signs of slowing down.

Just a few days ago, on the APEC summit of industrial and commercial leaders, Ding Zuohong, chairman of the China Federation of trade and industry furniture decoration industry association and chairman of the board of directors of Yue Xing group, directly asked President Putin for the two questions of investing in Russia.

Moon star's ambition to enter the overseas market is "clear."

"China's home industry will follow the footsteps of China's real estate industry. The result of shuffling is sure to be" strong and strong. "

Through a series of expansion, there is no doubt that moon star home has occupied a favorable position in the next round of industry reshuffle.

Guo Zengli, director of the China Shopping Center Development Committee, told the times weekly reporter.

Plotting overseas market

"First, the Chinese enterprises investing in Russia are still a bit worried, because in addition to some legal obstacles, there are also civil security problems. Second, Russia is a big timber producing country. Although a lot of timber is rotten in the forest, local protection is still very strong, and what way can Chinese Enterprises go in?"

At the November 10th APEC business leaders summit, Ding was the fourth Chinese entrepreneur to talk with President Putin.

In an interview with reporters later, Ding said that the other side replied: "security, please be assured that Russia is as safe as China, the United States and Europe. The security situation is almost the same. And today is the day of Russian law enforcement workers. We will congratulate them on their happy holidays. We will even notice their work in China and hope that they will work better."

"Russia is not only a large resource country but also a big market power. Many enterprises in the industry are interested in investing in it. I have visited two times, I like Russia very much, but I have heard about the Chinese entrepreneurs' investment in Russia and lack of adequate protection for personal safety, so there are some concerns."

Ding said.

Ding said that he has been considering entering Russia for months.

"This is in line with our strategic demand for internationalization, but whether it is a factory, a market or a shopping center, what kind of format will the moon star enter into the Russian market is still under discussion."

It is worth mentioning that in recent years, the rapid rise of moon star group, not only as a business leader Ding Zhi Hong "hand in hand" APEC, Moon Star home furniture products also appear frequently.

"Moon Star Group is the current APEC summit office and head dedicated furniture supplier."

An executive of moon star group told times weekly reporter.

According to the above personages, there are strict technical quality standards and environmental protection requirements for the summit.

In the competition of tens of thousands of furniture brands, after five passes and six cuts, the moon star group finally won the furniture supplier of the 2014 Beijing (real estate) APEC conference.

In fact, entering the high-end conference venue has become a "sign" for many months.

"2001 Shanghai (real estate) APEC summit, 2014 Shanghai Yaxin summit furniture special supplier, 2010 Shanghai World Expo only designated furniture.

Behind this series of achievements, Yue Xing has successfully occupied half of China's high-end hotel furniture. Up to now, Yue Xing has entered many international Top Class Hotel such as Liz, JW Marriott and four seasons.

Public information shows that, as the helm of moon star home, Ding Hong Hong took half a set of woodworking tools to Jiangsu Changzhou (real estate) in 1980. In 1988, he set up a wooden factory with 3000 yuan to start the capital and began to set foot in the furniture manufacturing industry. In July 1996, Ding Ding Hong registered and established Jiangsu Yue Xing furniture group as chairman and President, and led the moon star group from Changzhou to Shanghai in December 2004.

Since then, the star group has entered a large chain home Plaza.

"In Jiangsu and even the whole Yangtze River Delta region and northeast, northwest, East China and other places have dozens of large chain home Square, built and built in the total business area of more than 6 million square meters, the quality of high-end home atmosphere to all families, let them find a satisfactory home."

Yue Xing household Group officially launched the "100 store plan" in March 2010, and the pace of development is further accelerated.

In the layout of moon star home Square, the central and western regions and even the northwest region have become the key areas.

Wuhan (real estate), Xi'an (real estate), Yinchuan (real estate), Lanzhou (real estate), and even Xinjiang (real estate), can see the moon star home figure.

"Furniture supply and home furnishings" do exist in some places, but in the Midwest, it is certain that this is not true, or even that the Midwest will soon usher in a new round of development peaks.

Ding said.

Building a business giant

Like many home tycoons who later joined commercial real estate, Ding also chose to play a big role in this field.

The inner ring of Shanghai West Inner Ring Road, the intersection of Jinsha River road and Zhongshan (real estate) North Road, and the whale plot with triumphal road as the east boundary, has built a towering building.

This is the global port, the largest commercial complex in the global central city.

The building area of the "Big Mac" has reached 480 thousand square meters, including 320 thousand square meters.

40 thousand square meters of five star hotels and 120 thousand square meters of Grade A office buildings and hotel apartments, the overall size exceeds the total area of Nanjing (real estate) west meimong town square, Hang Lung Plaza, CITIC Pacific square area.

"The average daily traffic volume is 60 thousand to 100 thousand, the rest days are about 200 thousand, and the full floor rate is 95%."

The world wide port, which is already one year old, has clearly made the first big step.

This is the "report card" announced by Ding Hong, the 1st anniversary of the world port.

"Actually, I know there are some problems, but the world port is my first born daughter, and is still very young, but I will try my best to make her go to youth and perfection."

Ding said.

It is worth mentioning that such a "Big Mac" is not a special case.

"Moon star's traditional magic weapon is home, the global port is a new member, but Shanghai global port has had new sisters in Changzhou, Suzhou (real estate), Xuzhou (real estate), Shenyang and Xinjiang."

Ding said.

Over the past few years, the crossover movement of the family bigwigs into other formats has also attracted considerable attention.

"Large-scale home sales projects, through its brand radiation, attract many formats and their combination, which leads to the pformation of traditional home Plaza to home complex."

An industry insider analyzed.

Ding Zuohong does not agree with the cross boundary theory.

"Many people believe that Yue Xing group is an enterprise that produces household goods. In fact, Yue Xing group has been a commercial company for 26 years.

The essence of shopping centers is business, not real estate.

The commercial logic is the same regardless of which commodity it operates.

"Moon star is no stranger to the various formats that the shopping center needs to drop."

Ding Zuohong's dream

In some people's eyes, the home industry is sluggish, and commercial real estate is seen as overheated.

This seems to have hit the business key of the star group at once.

"Shanghai is not short of business. It lacks the business that connects people's lives to the international market and gives people a sense of home. This is precisely what moon star aims for.

We should not only do the biggest, but also do the best.

Ding Hong gave a different view.

Ding Zuohong told the times weekly reporter: China's economy is still in the upward trend, and the consumption demand of the people is still strong. Taking the National Day golden week, the flow of people in the global port has reached 1 million 190 thousand, so the key is to see how you manage and how to find new business models.

"Our cross industry pformation has a related relationship. I start from woodworking to small workshops, then do home furnishings, then go to factories, and then make shops, do chain stores, understand the basic industrial logic relationship, and start doing business, real estate, mining, finance, minerals and finance after the capital reaches a certain scale. This is another level of improvement."

Ding said.

Ding Zo Hong summed up his belief in the spirit of "ax", "chisel" and "saw".

"The spirit of the axe" means to be bold and vigorous in doing things. "Chisel spirit" means to do something professionally and persistently. "Sawing spirit" means to be firm and persistent in order to accomplish one thing.

"For pformation, I also believe in this spirit."

In fact, as the leader of China's home industry, Ding has always believed in the truth: "whether it's for home or to have a unique shopping center, operators should take good care of both ends, rich in both ends, one end is suppliers, one end is the purchase experience, and operators only play the role of two hands and a line, but how to lead, who to lead, great learning."

"Honesty is not to be told." the goal of the star for 25 years has always been to not only satisfy the consumers, but also make them moved.

Nor is it a product of quality, that is, a soul, just like a woman buying clothes, a quality garment and a cheap stall. It is not right to see with a glance. Every good stitch of a good dress is just right, as if the designer had given it life.

Ding said.