Li Xichun: How Can Retailers Leverage O2O Pformation?

Li Xichun: today our title is how to establish O2O pformation in retail industry.

How did the monkey come? Because our chairman is a monkey. The whole family is a monkey. We started in 99 years. Our mascot is a monkey.

So today we say that in the future, the Internet business will be brought from Hunan to the whole country and the whole world.

Let me explain to you that because of Hunan, few people know that BBK is a O2O.

I said that China has two BBK, one is Shenzhen's electronic products, and the other is Hunan's BBK is based on the Chinese retail industry. These two BBK have no subordinate relationship, but all have registered.

Today, we talk about the background of the whole O2O, and I think it is inseparable from the lines of retail and e-commerce.

I think the pformation of the retail industry has not been completed. If you allow half of China's supermarkets to be shut down, the industry will basically be completed, that is, platform retailers pform retailers or retailers themselves.

Before I went to Hunan, I worked in Tmall for 7 years.

In fact, after I have seen everyone's speech, most of our platforms are looking at the O2O problem from their own perspective.

So I believe Tmall set up a joint venture with Yintai, but this company has not completed a good integration, because it will not invest the best resources in this company. In the retail industry integration, I think retailers face huge opportunities.

This is the pain point of our electricity supplier. How can retailers solve it? I think the platform vendors are doing better.

This map is the layout under the whole step line. We have supermarket stores, hypermarkets and so on. We are surrounded by cities from the countryside.

So the second is developing convenience stores.

We have built a large number of convenience store trading platform. In the future, we will have more opportunities for offline business or more opportunities for online people.

Many people say that you have confidence in building five platforms. This is based on the commercial foundation of BBK. Our whole logistics system is for internal service. We build a regional logistics service base in Hunan. There are some e-commerce platforms that talk to us. In the future, we want to make better use of our BBK platform system.

So this ability is our line already has the ability, but we have to integrate more third parties, in these five platforms, I am responsible for the big business platform.

This is our whole system, and we will apply for the third party's payment license. Because today, Alipay is working with us. In Hunan, I can't offend the consumer. All the mainstream payments should be connected. In Hunan, I can do the future Hunan card, which can be achieved. The total retail sales in Hunan can reach 900 billion.

Our genes are good for the rural market first, and the rural market is relatively small.

This is our entire chart, using the monkey's magic charm. Dangdang also announced that monkeys are their mascots.

We are very confident that everyone will think of our monkeys in the future when we see monkeys, our BBK.

So there must be a great opportunity in this. Why do we leave BBK's platform today to be a cloud monkey?

Because BBK can never change the user's inherent impression of BBK, and out of Hunan, we think we sell learning machines.

We will also take mobile terminals as the core of development. This is the service provided by our five systems to consumers. We also report on our monkeys. We have signed 5278 merchants, and we bought the largest department store in Guangxi.

This is the distribution of our businesses, 90% in Hunan.

And our alliance business distribution, the most important thing is to join convenience stores.

We are also doing the best cooperation program for retail O2O. In the future I believe that the real platform for the platform his system is also very meaningful for the future to do O2O.

So in the future, we will do a set of solutions for the whole industry.

In this area, we make the whole synergy relationship between big business, big logistics and big convenience, and we have the advantage to do the distribution service for the convenience store. We have advantages over Alibaba. Why? Because, for example, the convenience store has water and instant noodles. If there are three suppliers in different places, we are confident that we can provide the most solid service to the convenience store.

And our convenience store will be purchased locally and across borders.

Why are we focusing on convenience stores, because every convenience store is losing money, but what we do is to make money.

So we want to do something in this area.

This is the service we do in Hunan for the big members. We will build our own virtual currency. This way is very popular in the locals. We now have a small ticket in every supermarket, which is equivalent to a lottery ticket. There are a bunch of numbers on the back of the small ticket, and then we draw the lottery.

This part of the supply chain is actually doing business in the local area, not to say that we should integrate with local electricity suppliers, so this means that if we just do local products, we will not be able to turn around the local customers.

So what we need to do is to restructure the supply chain of BBK and its allies and promote local businesses.

Electricity supplier.

We also provide an hour service in Hunan, which also requires a certain fee.

In the future, we will create new value for consumers. This is when we enter an address in Changsha, we will be able to make the most recent.

I'll give it to you.

This is a very good cooperation between our local community and our local counterparts.

What we can solve locally is that local operators are very much concerned about our conditions as a local retail champion.

Wholesale, we hope to cover 100 thousand convenience stores and township outlets in the past 5 years, reaching a scale of 30 billion per year in 2020.

So there are huge opportunities in this field, but there must be a very good service system.

Cloud monkeys cross the border, there will be more American.

Face to face with Chinese users, this is not just about us, we will do some online cooperation.

Then all of our services are combined with the culture of rare culture and Wukong, our authentic products are called eye piercing, and national postal packages are called Golden hoop sticks.

This is our logistics system, and also provides services for the industry.

This convenience store not only provides distribution services, but also adds all kinds of services to the life circle, so there is more integration behind this.

The biggest vision of our new business in the next 5 China is BATY. This Y is an unknown number. It can be everyone here. So everything is possible today.