40% Of Enterprises In 2013 Retail Sales Network Size Of Less Than 5 Million Yuan.

In 2013, China's online retail market achieved an annual volume of 18851 billion yuan in online retail transactions, an increase of 42.8% over the previous year. The proportion of online retail transactions accounted for 7.9% of the total retail sales of social consumer goods, an increase of 1.6 percentage points over the previous year. According to the latest figures released by the National Bureau of statistics, the retail sales in the first half of 2014 amounted to 11375 billion yuan, an increase of 48.3% over the same period last year.

In 2013, the O2O mode was recognized and tried by enterprises. But in general, the O2O mode is still in the exploratory stage, and it will take time to develop from maturity to maturity. In this survey, 43% of the enterprises have already launched O2O business, while 57% of them have yet to launch, but they are willing to try. The most widely used form of O2O business is online concern, offline experience and purchase, accounting for 70%, followed by online ordering, offline pickup, replacement and return, accounting for 65%.

The survey shows that 82% of the tradition Retail enterprises Through self built platform to carry out online retail business, 50% of them only build one platform, and 32% of them choose to build their own platform and enter the open platform. 18% of the enterprises only enter the third party platform to develop the network retail business.

2014 China Chain Store Association Of the 50 major department stores surveyed, 36 have launched online retail businesses, mostly self built platforms. At present, the traffic and sales volume of its self built platform can not compete with the pure electricity supplier, and the development of online channels must take time.

Home appliance store leader Online retailers Transformation. According to the Ministry of commerce retail development report statistics, professional store sales growth is second only to department store's second low format, and the phenomenon of closing shop is obvious, business area presents negative growth. The household appliances, 3C, clothing and so on operated by traditional professional shops have become popular products on the Internet. The substitution effect of online retail is obvious.

Some strong professional retailers have accelerated the positive transformation of online retail and full channel retail mode, and strive to maintain a dominant position in the future competitive environment. Suning.com is a typical representative of traditional retail stores. After continuous development, compared with other traditional retail enterprises, suning.com has been at the forefront of transformation, becoming the B2C website after Jingdong.