Does The Boss's Clothing Reflect The PR Level Of The Company?

　 First, the first question. What does the boss wear? Is it related to PR?

As a company's PR, the boss's personal image packaging is extremely important. The "image" here is not just external, but what kind of activities he participates in, what kind of speech he gives, what kind of media interviews he receives, what kind of style he keeps in front of the media, and of course clothing, especially in public places, that is, where the media gather.

But with social interaction media With the rise of mobile phones, the function and pixels of mobile phones are getting higher and higher. Everyone is the era of media. Many executives pay more attention to their personal external image. In the world's top 500 traditional enterprises, such as Unilever and Coca-Cola, especially in the financial field, suits are standard.

When he was a young man, he went to press conference to attend the press conference. There was always a doubt in his mind that these executives were not afraid of getting dirty in their white shirts. They were dressed in suits and were not afraid of cold or hot in spring, summer, autumn and winter. Later, they realized that they did not need to wash their own shirts, and the cars and offices were air-conditioned.

The boss is handsome, energetic, upright and fashionable. It is always good for PR. If you combine the antonyms of these words with your boss, if you are PR, you will not be happy, so the answer is definitely related.

　 Well, Internet bigwigs today collective Who gets the highest score in the show?

Unlike traditional businesses, Internet practitioners who advocate the idea of "subversion" and "innovation" do not seem to care much about appearances. For example, Jobs launches a new press conference on Apple wearing jeans and Long Scarf Black autumn clothes. GAP did not give Zach Burke a penny for endorsement, but he loves to wear T-shirt. China's Internet bigwigs also have their own special hobbies, such as Ma Yun, who likes wearing red sweaters very much.

Today's "World Internet Conference" has become an Internet big guy's T show to see how they perform: Ma Yun and Liu Qiangdong are the only two wearing western suits. necktie The former is still wearing his favorite sweater, but this time it is no longer a bright warm tone, but a cool blue tone, which is more solemn and low-key.

Although uncle is not qualified to go to the scene to observe, but from the current photos, Liu Qiangdong should be the most formal Chinese Internet guy, wearing a suit is not only tied ties, but also the two collar of white shirt hidden in suits. Ma Huateng's shirt should be carefully selected, very exquisite, and a "fashion" image of Zhang Zhaoyang, this time the western-style clothes with lattice shirt, some of the leisure, but the most casual BOSS than Ding Lei, he not only wearing striped suits and shirts, but also exposed the black underwear, it is a pair of trousers with sports shoes, very "Western-style children."

Robin Li's white suit should also be a deliberate choice. After all, at such a meeting, most of them should wear dark suits (black, blue, etc.) suits, and Li's dress is very different. Lei Jun, the first generation model of all passengers, is a little bit simple today. Koo is one of the few big guys without a suit. Black jacket is a good choice. Cao Guowei's gray shirt and dark suit should be a standard and safe match, similar to Yu Minhong's.

The third question is, how can we wear shirts correctly?

In his "80 guest shirts" conference, Chen introduced in detail how men's shirts and suits should be worn. Friends who want to study can click "check the original" and focus on searching for the right and wrong parts of shirts. Uncle excerpts part of it, but unfortunately, Chen can not personally do demonstrations at the world Internet Conference.

The correct thing is that the sleeves of the shirts should be exposed to at least 1cm outside the suit. Why is this sleeve almost in the suit? The first is that people who make clothes are too stingy to shorten their sleeves. Second, shirts are to be washed. After washing, any shirts shrink. But the guest ironing shirt will not cause this problem.

This is a very traditional requirement, that is to say, Western-style clothes should be pressed on the shirt collar. Recently, I often watch American drama running. In American drama, I can see that the collar of the shirt is not pressed by the outside. You can't wear or wear a suit. You can't leave your chest or fly.

The mistake is that the collar of the shirt is not high enough, and the collar of the shirt is basically covered by the collar of the suit. I see more excessively. In our street, the front of the shirt collar can still be wrapped up in the back, so you will find that his neck is black and his tie is showing.

Along this standard, we can't think that anyone's shirt can make this mistake. You can see that the collar is the most important part of a shirt. So the choice of collar is very important for a shirt.

Finally, can PR manage what clothes the boss wears?

Obviously, it is impossible, or to put it another way, that their wives may be more suitable for this role. After all, the purchase rights of these garments are mostly in the hands of their wives. The PR team can improve itself. It can take the initiative to learn the basic dress matching, or set up such a post or even small team. According to different occasions, give some suggestions to the boss ahead, such as color matching, the correct way to wear shirts and suits. Of course, I believe that most of the big guys don't need others to teach themselves how to dress. Communication is probably the hardest part.