Footwear Industry: Distribution And Development Of Foreign Industries

Sneakers include sneakers, exercise shoes, fitness shoes, walking shoes, jogging shoes and so on. They are divided into 4 categories: natural skin (including head and split skin), leather shoes, synthetic (leather) leather shoes, fabric face shoes, and many kinds of material mixed shoes. According to the wearing objects, they are divided into two categories: Men's travel shoes and women's tourist shoes.

　　 domestic Industrial Distribution Situation

Our country Walking shoes There are about 6000 manufacturing enterprises, mainly distributed in Fujian, Zhejiang, Guangdong, Shanghai, Jiangsu and other provinces. The industrial cluster of tourist shoes is mainly located in Guangdong, Fujian, Zhejiang and other places. The annual output exceeds about 3000000000 pairs, reaching 70% of the world's total output, and has become the largest producer of tourist shoes.

At present, China's footwear industry has been presented. Industrial Cluster In general, there are four major industrial clusters. The first is the Guangdong footwear industry base, represented by Guangzhou and Dong Wan, which mainly produces middle and high grade shoes. The two is the Zhejiang footwear base, represented by Wenzhou and Taizhou, mainly in the production of medium and low grade shoes; the three is the shoe production base represented by Fujian Quanzhou and Jinjiang, and the main production of tourist shoes, among them Fujian Jinjiang produces nearly 1 billion pairs, which is the main production base of China's tourism shoes; four, the West shoe industry base represented by "Chengdu" and "Jinjiang" mainly produces women's shoes.

　　 Distribution and development of foreign industries

Shoemaking industry is a typical labor-intensive industry. Globally, the capacity of the industry is always moving toward countries and regions where labor costs are low. Historically, the focus of world footwear industry has shifted from Italy and Spain to Japan, China, Taiwan and Korea, and then to mainland China and Vietnam. At present, China has become the largest shoe manufacturing center in the world, accounting for more than 60% of the world's total output.

　　 Brand occupancy

At present, the domestic tourism shoes industry pattern is: the overseas famous brands mainly based on Nike and Adidas are placed in the spire position, becoming the representatives of high-end brands; the domestic brands such as Lining and Anta are in the middle and high grade, and they can compete with foreign brands in the domestic market share; while XTEP, Hongxing Erke, PEAK, and 361 brands almost cover the whole mid-range market.

At present, the international brands represented by Nike and Adidas account for about 40% of the market share in China's tourism shoes market, and the remaining 60% share of the market is domestic brands. From the point of view of competitive market, the domestic first-line market is mostly occupied by international brands, but in recent years domestic brands continue to exert their strength in the first-line market, while international brands begin to lay out the two or three line market.