Will There Be Any Future Opportunities? 8 Million The Struggle Of Taobao Shopkeepers

When did it happen?

I do not know how many Chinese entrepreneurs have started their dream of starting an undertaking, so that countless "grassroots" have embarked on the road of self-reliance and achieved economic independence.

Yes, I admit my insignificance, but you can't deny my dream.

I don't know how many people started from the little Taobao shopkeeper, and made great efforts to become the best leader in e-commerce.

Now, the pattern of the Internet is changing rapidly. 8 million Taobao shopkeepers once again encounter the bottleneck of existence. This mood is just as entangled as whether they need to start their own businesses before they open Taobao stores.

What is worse is that the bottlenecks encountered in the past are worrying about survival.

1800 Guangdong sellers abandon renewals

It only lifted the iceberg of the problem.

Up to now, 8 million Taobao shops can really earn less than 300 thousand; more than 60 thousand Tmall businesses can achieve less than 10% of the guaranteed cost; 1% of the eleven eleven businesses account for more than 90% of the turnover.

What contradictions are hidden behind this?

Let's start with a quantitative analysis. When many people gave up the "physical store" to open the "Taobao store", it was because of its low cost. Is this argument still true?

Suppose that the ex factory price of a product is 40 yuan, and now it is sold on Tmall at a price of 120 yuan.

A quick look at this profit is 200%! This is a "dishonest trader" in the eyes of consumers. Marx's Das Kapital says that 100% of businessmen's profits will dare to trample on all human laws, but on Tmall?

The example is cited in the form.

The "rigid" and "soft" costs generated.

Of course, there are some flexible spaces in the figures, but there is no exaggeration (there are many detailed discussions on the Internet. We will not discuss them here). We use the profit space (80 yuan) to subtract the "hard" cost (57.84), and then subtract the "soft" cost (27.84 yuan), and also lose 5.68 yuan! This does not include the hidden cost generated by the inventory.

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Businessmen, what do you think of the above Tmall?

Is it possible to discuss?

So we can tell you that Tmall has 5 million annual sales, 40 thousand sales a year, and an average loss of 5 yuan per store. If a businessman is willing to stick to a loss of 200 thousand for a year, 400 thousand for a two-year loss, and no breakthrough has been made in three years, and this rule and mode remain unchanged, what can businesses expect?

There must be friends who say, "there are many shops that we are familiar with and thrived," and that kind of shops are capitals. They rely on the operation of resources to turn their products into "brands", and even become "category": Yu Ni Fang, AFU essential oil, three squirrels, and so on. When they want to eat dried fruits, they think of three squirrels.

The route of this shop is like burning money, burning money and burning money.

First, build a brand by burning money, then burn the money to occupy the market scale, and then invest on the scale of the market, and then expand the scale with investment. This cycle, as long as it works properly, one day you will become a big Mac and swallow the whole market.

Here we only surrender to the strong and never sympathize with the weak.

Back to the beginning of the article, this point violated the spirit of equality of the Internet and had nothing to do with the common people, let alone tens of thousands of "dreamers" who wanted to start their own business.

Really want to curse, go to your mother's electricity supplier, go to your mother's grassroots entrepreneurship!

In May of this year, Taobao changed its version greatly, and added various places of charge display, and removed category search. For businesses, the flow of free traffic was less and less, the flow of fees increased, the promotion fee was becoming increasingly heavy, and the contradiction intensified. This is Taobao's "exorbitant taxes and levies". It is really tyranny.

In a word, the backward production relations no longer adapt to the new productive forces.

China's e-commerce needs to be changed. For human history, every society will produce advanced productivity before every progress. For e-commerce, this advanced productivity is the mobile Internet.

The essence of mobile Internet is to destroy the "platform based" big Taobao structure and rebuild a business ecosystem based on "personal orientation" and social interaction.

How can mobile providers play?

In fact, many small partners are trying, some start to make articles about Taobao mobile phone, but the essence has not changed, still is to buy traffic.

In fact, Baidu also wanted to move the PC terminal directly to the mobile terminal, but found it was not acclimatized.

Someone has applied for a mobile mall like WeChat store and pocket shopping, and others have made an independent third party mobile mall, but the results are not great.

More people go directly to WeChat's circle of friends to sell things, which is called "micro business".

These are pioneers.

To grasp the essence of mobile Internet, we must first realize that the mobile Internet has produced two major results:

1, people's time is getting more and more fragmented, and people's personality is getting stronger and stronger.

2, the platform is becoming more and more fragmented and cracked.

Above two points, even challenges are opportunities.

The so-called "self media", the former explanation is the media operated by individuals, and in the mobile Internet era, this should be explained: we are the media! Everyone is a media.

The mode followed by mobile providers is that consumers are advertisers, and sharing is the biggest driver.

In fact, the advanced position of mobile providers is that it can satisfy consumers' increasing demand for product experience and the natural growth demand of traffic for merchants.

In the era of big Taobao, there are three commodity circulation links: businessmen, Taobao, and consumers. Mobile providers are directly from businesses to consumers, without relying on advertising to drive sales, and to feed back the savings to consumers, so as to bring more consumers.

Everyone has a social circle, each is a businessman, everyone can also be an advertiser, and everyone is a consumer. In the future, there may be an open commodity trading ecosystem.

Compared with Taobao's large and complete closed system, this is an open system with unlimited extension. What businesses need most is not to spend money on advertising. Instead, they need to stimulate consumers. They can only work in two ways: they are too eager to share, or take profits to civilian users. Incentives are given to everyone to stimulate and share so as to get through this social cycle.

Therefore, Ma Huateng said, "mobile Internet is the real Internet".

And Taobao, like a highway, is constantly adding various toll stations.

I firmly believe that the mobile Internet will soon spread out in front of us.