Li Ruigang Led SMG Transformation To Bind Ali First Financial Stake In "Ali Department"

SMG is undoubtedly exploring a new path.

Eastern satellite TV has launched comprehensive cooperation with ALI.

Before the stake, SMG and Ali The Internet Co has already been very close.

In June 10th this year, Li Yong, director of Orient TV, announced that he was in strategic cooperation with ALI entertainment, Nanjing West Road's JW Marriott Hotel Hong Kong.

In an interview, Li Yong mocked himself: "we are such a sunset industry, can open a conference in such a place, is our last craziness. If you want to stay here for the next time, you must embrace the Internet in depth. In the view of Li Yong, the necessity of cooperation with ALI is to get user data. "After we first broadcast the program, the audience is equivalent to clearing the zero, and the next program is starting from scratch."

At that time, Li Yong had said that he would carry out "comprehensive cooperation with Ali". Over the next six months, this series of cooperation has been steadily advancing, including:

1, "Chinese dream voice" and other entertainment programs accept the investment of entertainment treasure.

2, the variety show "goddess's new clothes" has also formed close cooperation with Tmall, not only has the Amoy brand participation program, the clothing in the program is also selling on the electronic business platform of Ali.

3, variety show "grandpa grandpa" the same name hand tour is developed by Ali.

Capital level cooperation from scratch

In addition to the above project cooperation, capital level cooperation has also been launched.

The merger of SMG is the merger of blockbuster and Oriental Pearl, a two listed company. The merged company will create a 100 billion level "Big Mac". Before the announcement of the merger plan, the financial media disclosed a heavy news that Ali would be expected to join the new listed company.

　　 Ali Interest in radio and television enterprises has existed for a long time. In April of this year, Ma Yun and Shi Yuzhu had 6 billion 500 million stake in Hua number media. At present, the project is still under review. If the stake is successful, Ali will hold a 20% stake in China digital media. In some capital market people, Ali's favorite cable business is the latter.

The blockbuster and the Oriental Pearl TV company's new listed companies also include cable TV. After Li Ruigang's strategic layout, the new company will focus on Internet TV, which is obviously in line with Ali's "living room entertainment".

But last Friday, the announcement of the merger of blockbuster and Oriental Pearl, Ali did not take part in it.

　　 First finance Equity or restructuring of financial data services

Perhaps this is the second step, and this first financial stake in the Hengsheng source of Ali is an important cooperation between SMG and Ali.

Heng Sheng Juyuan is a subsidiary of Hang Seng electronics company of A share listed company, and the real controller of Hang Seng electronics is Ma Yun. In April of this year, Alibaba invested 3 billion 300 million yuan in Hengsheng electronics and entered the financial data company. The capital increase, the first financial, ant gold clothing, Ningbo Yun Han will jointly invest 390 million yuan, after the capital increase, the first financial holding will hang seng electronics subsidiary Hengsheng poly source 29.9% stake.

The announcement shows that Hengsheng Juyuan is one of the main financial information providers in China. It provides investment terminals, source terminal, basic database, interface database and application database to financial institutions and investors.

At yesterday's investor exchange meeting, Mr Li also said that SMG intends to develop financial data business in the future, and the first financial stake in Hengsheng source is an important move for SMG to enter the financial data business.

Prior to that, the first financial business also entered the financial data business, and invested in Shanghai beg computer Marketing Data Services Ltd. Its main products are financial big data platform, investment research management platform, and customers including Guoxin Securities, Huatai Securities, Guotai Junan and other financial institutions.

Financial data, which is almost all financial media's dream of profit model. In the global financial media, the best way to do data business is Bloomberg. A large number of Wall Street financial institutions have bought Bloomberg's data business, and how much money Wall Street has made. You know, Bloomberg business is expensive, but it is only a small cost for financial institutions.

Nowadays, China's financial media also need to do Bloomberg in China. Xinhua has also set up the "Xinhua 08" platform, but there is no mature case at present.

First financial cooperation with Hang Seng electronics has been introduced into the financial system, which undoubtedly provides a golden key for SMG to enter financial data services.