Quanzhou Children'S Shoes Enterprise Power Function Shoes

After "double 11" just passed, many enterprises began preparations for the spring 2015 order meeting.

Ordering will often set the tone for future trends. Enterprises will naturally seize the opportunity to push their products with the most bright spots.

Huang Huoming, general manager of Li Xun children's products Co., Ltd. is also busy with this.

"Whether it is September autumn orders, or double 11 sales data, children's functional footwear has been recognized and welcomed by more and more consumers."

This year's double 11 is the first big battle for Li Xun to win the sole distribution of children's shoes in China after SNOOPY. The sales volume has entered the top twenty of Tmall children's shoes sales, while vip.com has hit the top three.

Can there be such a thing?

Huang Huoming attributed the credit to functional shoes.

"With the improvement of the quality of life, parents will pay more and more attention to children's foot health, and the recognition of functional shoes will also be higher and higher."

Before that, adult shoes have been subdivided according to different functions, but children's shoes are generally attributed to "sports shoes".

Huang Huoming said that after seeing this market, Li Xun began to specialize in 3~14 years old.

Develop and design functional shoes, select and design according to children's foot characteristics and movement mode.

For example, SNOOPY's main functional shoes are segmented in accordance with ergonomics and motion mechanics in the correct bending groove of 1/3, making scientific bending. The soles can be fitted with the foot movement, which is good for bending the feet, not only comfortable, but also easy to walk.

It is understood that at present, there are no less than ten enterprises in Quanzhou who have tested children's functional shoes, and some local old brands are also making efforts to functional shoes.

At the order meeting in May this year, several "functional shoes" launched by foot friends were welcomed by the ordering merchants. These shoes were designed through various kinds of scientific designs from sole, vamp to shoe structure to protect the plantar health of children.

In this year's "double 11", ABC children's shoes have been sold in the top ten of Tmall children's shoes. Several new autumn functional shoes have been widely used by the customers.