Supply Chain Innovation Function Insole Sole

This year, functional shoes have become the "new favorite" of Quanzhou children's shoes enterprises.

SNOOPY children's shoes, ABC and so on, with this year's newly launched functional shoes, have made impressive sales in the "double 11" shopping carnival.

Many enterprises are putting in R & D power to innovate and develop functional shoes. Some have invited experts from Taiwan to take care of them.

As an upstream supply chain, functional shoe soles, functional insoles and so on are also creating a whole industry chain pformation.

As long as we pay attention to observation, however, upstream suppliers have already sniffed this business opportunity earlier.

It basically started in the second half of this year.

In the first half of the year, it still stays at the stage of discussion or trial.

And in the development and production of shoe materials, a revolution in supply chain was launched earlier.

"A pair of functional insoles is missing.

Lin Guodong, general manager of the company, told reporters that the development of functional insoles in Europe, America and Japan is quite mature, but the domestic insole Market is relatively simple. The two most common insoles in the market are either airtight or too hard to meet the different needs of all kinds of feet.

How much knowledge can you get from a pair of small insoles? Lin Guodong takes the functional insoles introduced by Central Asia as an example, from the surface, materials and other aspects of the insole, to be able to reduce the earthquake and reduce pressure, and can also achieve the functions of air permeability, sweat absorption, antibacterial and deodorization.

Not only is the insole, but other suppliers in the upstream supply chain have also joined this function change.

In view of children's shoes, the Knights shoe material has introduced the function of protecting foot

。

According to the introduction, this protective foot sole includes embedded circulatory and air permeability aseismic system, mechanical reducing groove design, anti flat foot design, etc., and can realize various functions.

"With the increasing popularity of functional footwear, enterprises' awareness and requirements for professional functional insoles and shoe materials will also be improved accordingly.

We will tailor it according to the needs of the enterprise. "

Lin Guodong introduced that before the launch of the functional insole for a local children's shoe enterprise, it brought a good sales volume to children's shoes enterprises, and customization would also become a trend.