Wenzhou Children's Shoes Boss Group Listen To "Share Reform"

Last Saturday, a group of business owners of the more than 10 Wenzhou children's shoes business associations, including the forest king, the good example and the little bear, went to Jinjiang, Fujian, to participate in the "casting classic brand" and win together. footwear industry "The future" of China's footwear industry, to hear the keynote speech of Guo Fansheng, chairman of the board of directors of Huicong network, known as the master of Chinese family business management and the godfather of thought, to discuss the difficulties encountered by family businesses, talk about the reform of stock ownership incentives, and talk about the management mechanism of enterprises.

On the forum, Guo Fansheng mentioned that the development of family businesses encountered common business problems, and it was difficult for enterprises to grow bigger and bigger. It is difficult for enterprises to keep people, and can work hard to go out to start a business. There is also a lack of capital, technology and weak brands. With the development of enterprises, there has been a succession problem. Most of the future generations are unwilling to take over.

However, Guo Fansheng said the biggest problem may still be the enterprise system. General enterprises are agent systems, enterprises are bosses, employees only work, bosses want profits, employees pay, ownership and management rights are separated, bosses and employees are divided. But Huicong net is allocated by the system, and the labor share system is adopted. The dividend of 70% of the company is allocated to employees who do not hold shares. Only 30% shareholders share dividends. When the ownership and management rights are separated, the owners and employees can be treated as one family through the sharing of income rights. "Share reform" has stimulated the manufacturing workshop, shop manager, designer and other links, and the management and inheritance of the enterprise also have these employees to undertake.

Many Wenzhou children Shoe enterprises The boss said at the scene that Guo Fansheng's "reform of the stock market" made them learn a lot and expand their thinking of enterprise development. "It's great to have such a learning opportunity this time. Members of our chamber of Commerce have participated in many forums before, and have heard many experts' speeches. The content of this reform will help the development of enterprises in the future. Although the majority of children's shoes enterprises are small and micro enterprises, part of them can still learn from their own businesses. Wenzhou Children's shoes Yang Shichen, President of the chamber of Commerce, said.

Entrepreneur's aspiration

Yang Shichen, chairman of Wenzhou children's shoes Association, and chairman of Wenzhou forest king Shoes Co., Ltd., Yang Shichen: whether it's a manufacturing workshop or a store's management and product designer, the joint-stock system mentioned by Guo Fansheng is a good system to motivate employees. Wenzhou children's shoes industry has been brilliant. Although it has been hit by the market, now the children's shoes enterprises in Wenzhou are mainly small and micro, and the joint-stock system may not be well used in enterprises. But in recent years, Wenzhou children's shoes have begun to revive. We should seize this opportunity to reshape the brand image of children's shoes in Wenzhou. We can combine the characteristics of our enterprises and draw lessons from part of the "share reform" system to promote the development of enterprises faster.

Lv Daoguo, general manager of Zhejiang good example children's Articles Co., Ltd.: Guo Fansheng said in his speech that share reform made a group of talented people in the enterprise get rich first along with the boss. One case said that the first 26 rich shop managers in Wen Guang enterprise were rich, and the 26 employees had already doubled their work capital when they were paid dividends. Our enterprises are also starting to make brands. How to improve the brand is our consideration. We also set up a reward mechanism in stores, counters and other sales channels, but it is not standardized and has not established a system. After listening to his speech, I should slowly integrate these contents into my own business, so that the company can be more standardized and more systematic.