Brand Positioning Is Not The Only Way To Achieve Brand Benefits.

First, master the display of sales terminals.

This requires every agent to display experts first and then to be a smart buyer.

You must make sure that the best merchandising plan of each specification can be divided into several zones, and which goods are displayed in each district. These goods must have several series, several styles and several color systems.

It is very knowledgeable and scientific that goods are sold, goods, goods and so on.

Therefore, in order to do scientific ordering, we must first understand the importance of basic display, and then use the brilliant eye of the professional buyer to plan your display content, that is, pick the goods.

The goods should be selected locally.

Fashion trends, consumers wear interest, habits, etc., with a vision of a wise agent, to each subordinate store distribution.

Agents must be able to accurately grasp the local fashion trends, dress preferences, consumer psychology, etc., if you are not sure, you can also explore and train buyers in franchisees and shopping guides.

Second,

Before you make sure how many stores you have, how many stores should be displayed for each store, and how many stores are going to start running this season, how much more goods will be needed to ensure the best momentum of opening business.

Combined with the scientific analysis of the basic display of various specifications, the final quantity of your order will be determined finally.

Only in this way can you cook the dumplings in the gourd when ordering.

Some people may say that I have known this for a long time, but I had a lot of stock in stock. If I buy the goods in stock, I may not be able to eat in front of me. I will have to walk around later. If we increase the risk of inventory and form a vicious circle, it will be even worse.

It sounds reasonable.

However, careful investigation is wrong.

We know that products must be around.

All in order to meet the needs of the market, we can improve sales performance in order to make profits.

We also know that clothing management is a perceptual economy, and products should follow the fashion trend. Last month's runaway goods will probably become dead goods next month. If you keep looking for consumers' sympathy with the dead goods, you will become a corner forgotten by consumers.

Therefore, we must make a prompt decision to deal with unsalable goods. We must start to move the knife when we are stagnant, and from selling to the dead goods is your loss process. Sooner or later, we often lose less, and the new products will be faster and the volume will be higher. The volume of goods will be maximized and the profits will be maximized. At the same time, the inventory risk will be eliminated.

Therefore, we must try to avoid dead goods, and we must not let the "dead" goods block the money of "live" goods.

Otherwise, you are really "doing nothing".

Each store's basic display needs what kind of goods it has, and the amount of goods needed is also scientifically matched. When combined, you will know what to order and how many dishes to order.

Here, scientific orders are simple for clothing agencies.