Textile Industry Opens Up Market And Creates Opportunities

In recent years, the recovery of the world economy is generally slow and tortuous, and the development situation is intricate. However, the degree of economic correlation among countries has been greatly enhanced, and economic globalization has become an important trend of development. Insiders said that in the future, China's textile industry will actively explore the market, create opportunities, deeply participate in the globalization process, and cooperate with the textile industry of all countries to achieve mutual benefit and win-win results.

It is understood that in recent years, the diversification pattern of the world economy has become more prominent, and the economic gravity center has gradually shifted to the emerging economies, and the developed economies have shown a good momentum of recovery since last year. The international textile and garment market is characterized by multiple development simultaneously. The long-term stability of developed markets and the rapid growth of emerging markets provide favorable conditions for countries to develop diversified markets and optimize their trade structure.

"Global fiber consumer demand It will continue to grow with population growth, economic development and fiber application, and will exceed 1 billion tons by 2020. Emerging markets will become the main source of about 10000000 tons of fiber consumption increment worldwide. New urbanization and double income per capita in ten years Vision Plan It will support China as the most dynamic consumer market in the world. By 2020, the new domestic fiber consumption will account for about half of the global fiber consumption. Wang Tiankai, President of China Textile Industry Federation, said.

According to Wang Tiankai, the new international market structure will promote the global textile industry to further strengthen the industrial chain and supply chain cooperation, deepen integration and interaction in the industrial chain matching, logistics system, retail channels, market information and other aspects, and actively open up the global market, especially expand trade through emerging markets.

deepen New fiber The development and cooperation of materials and industrial textiles will make it more widely replace traditional materials and expand the application fields and demands of fiber. It is also the common responsibility of the global textile industry. Establishing wider consensus on free trade and market opening, constantly optimizing trade environment and expanding trade contacts have become the common requirements and responsibilities of the global textile industry.

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The sixteenth session of the high tech Fair opened in Shenzhen Convention and Exhibition Center. The theme of this year's high tech fair is "adhering to innovation driven and accelerating green development". It will last until 21 days. Chen Yongjie, managing director of the new rhythm intelligent technology, received an exclusive interview with Xinhua at the exhibition site.

At this exhibition, new technologies such as 3D printing, smart home and body feel fitting are especially noticeable. The new fashion of somatosensory technology is the focal point of the "clothing 020 shopping experience Museum", which is created by fashion brand.

In an exclusive interview with Xinhua, Chen Yongjie said that the experiencer only needs to stand in front of the N-show 3D body feeling fitting mirror. Through simple body movements, he can try on different styles of clothes. After the test is satisfied, he can pay for the purchase directly under the N-show 3D somatosensory device. The whole operation process is very convenient.

Chen Yongjie said, "clothing 020 shopping experience hall" is a new marketing method that combines fashion and technology together. Only a small amount of sample clothing is displayed in the museum. Consumers try on clothes and dress matching through N-show 3D body fitting mirror. After fitting and fitting, the fabric texture is perceived through the model clothes. After satisfaction, buy directly under the 3D body feeling fitting mirror, consumers can choose to pick up goods in the store or distribute by the electricity supplier.

Chen Yongjie said that the "clothing 020 shopping experience hall" combines image matching, interactive sharing and online payment to provide consumers with an excellent immersive shopping experience, and this shopping style that highlights user experience is the weakness of the online shopping. It can be seen as a powerful weapon for clothing retailers to compete with consumers and retain their consumption. At the same time, this innovative clothing O2O marketing mode can be rebuilt in existing clothing stores, and can also be built in living communities, airports, office buildings and other places. It can effectively help apparel enterprises to reduce rental costs, labor costs and product inventories, and help apparel jewelry brand establish a nationwide sales network at a faster pace.

According to Chen Yongjie, the N-show3D fitting mirror has begun to be used in many flagship stores of listed clothing brands in China. A well-known e-commerce platform is also planning to build a O2O shopping experience store in commercial offices, high-end living communities, beauty salons, airports, high-speed rail stations and other public places, so that consumers can enjoy interactive shopping fun and enjoy convenient shopping services.