"Black Five" Online Shopping Data Testified Ios Once Again Win Android

From this year's "

"Online shopping data show that Apple's mobile operating system iOS once again won Google's Android.

A research report on Adobe publishing that tracks online shopping data says: "iOS device user initiated sales are about four times that of Android users.

In terms of total revenue from the two systems, iOS and Android devices account for 79% and 21% respectively.

At the same time, data from the IBM research department also drew similar conclusions.

IBM's data show that during this year's black Friday holiday shopping season, iOS is again ahead of Android in terms of mobile shopping. First, from the average order value, the average value of each order of iOS users is US $121.86, while the average value of each order of iOS users is only 98.07 US dollars, and the difference between the two customers is 24.3%. Secondly, from the online traffic, iOS device accounts for 34.2% of the total network traffic, about two times of the Android device traffic, and Android device traffic only accounts for 15% of the total network traffic.

IOS sales account for about 21.9% of total network sales, nearly four times the sales volume of Android devices, and sales of Android devices account for only 5.8% of total network sales.

There is no doubt that the above data is a rare positive news for apple.

In fact, over the years, when it comes to the mobile phone market, the industry always thinks Apple smart phones account for a smaller market share.

According to Gartner's research data, apple accounts for 12% of the global smartphone market, while Android Mobile has a market share of 82%.

ComScore's data also show that in the US smartphone market, apple accounts for about 42% of the total, while Android shares account for 52%.

Of course, the market share is very important, especially in the field of science and technology, advocating the idea of winner as king, the market share is also very important.

The more users use your operating system, the better for you.

In theory, the use of

The greater the number of users, the more willing developers and publishers are to develop Android related websites and applications.

From a theoretical perspective, Apple will be at a disadvantage in this respect.

But in fact, Android's advantages in mobile phone market share have not been plated into too many positive results in terms of online shopping. From the point of view of usage, iOS devices seem to be more popular, which can be seen from the online shopping data of black Friday this year.

In fact, apple iOS has the best application and the best Internet experience.

Some may say that the above data do not represent the amount of usage, but only reflect the iOS equipment users spend more money.

If this is the case, it is also good news for iOS, because users who are willing to spend money on developers and App Co will of course give them the greatest support, and they are also willing to attract.