Black Friday Sale Is Only $2 Billion 400 Million, Double Eleven.

Facts have also proved that this year's Thanksgiving Day set off a climax of consumption.

However, compared with previous years, more Americans choose to wear comfortable pajamas, sit in a heated home, and even shop in bed.

The power of network sales has penetrated into the economic lifeline of the United States.

For Americans, the consumption of "black Friday" is no match for China's "double eleven", but it indicates that the peak season of consumption has just started since the beginning of Thanksgiving and last until Christmas.

Grey Thursday

Black Friday is also used in the United States to mean the first day after Thanksgiving.

However, the first Financial Daily reporters on Thanksgiving Day, that is, at 9 o'clock last Thursday morning, opened the computer, found that many shopping malls online shop has begun selling "black Friday" special goods, and the discount rate is obviously higher than the previous two years.

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On the website, it also launched a low price product like cashmere sweater, which is similar to Thanksgiving Day in 2011. The original price is 139 dollars per piece, and the special price is 39.99 dollars per piece.

This is one of the highlights of this year's Messi open door promotion campaign.

The difference is that the store will not open until 6 p.m., but the Internet has been on sale since the morning, and the colors and sizes are all available.

For example, the original price of the Bella rocket mixer is 39.99 dollars, and the special price is only 7.99 dollars.

Messi store also sent the ads for the black Friday special products to the residents' homes the day before.

On the advertising list, there is also a website number for each special item, which is convenient for customers to search online.

Flannel pajamas were sold for $4.5 per unit on sale on WAL-MART's website, and sold out online at around 10 a.m.

On the Toyrus Toys R & D website, the original price of crayon suits is 26.99 dollars, and the special price is only 10 dollars per set.

Black Friday is usually considered to mark the official start of the Christmas shopping season. It is seen as a barometer of the sales performance of the retail industry every year, and it is also one of the most important and busiest days for businesses in the year.

Like China's Taobao merchants, many businesses in the United States have announced their list and price of their black Friday specials a few weeks ago.

Because online sales can be continuous for 24 hours, most of the "black Friday" specials are actually sold at zero o'clock on Thursday, and the shops of these businesses usually start on Thursday night.

More thoughtfully, as a means of promotion, many businesses also provide free delivery services, which makes people have more reasons to wear casual clothes, sitting in the heating home to spend online.

This is what people call "grey Thursday".

However, many people choose to go shopping in physical stores.

On the night of Thanksgiving Day, the first financial daily came to the Department Store square in New York.

There are many department stores such as Messi's department store and JcPenney store. Many cars have been stopped in the parking lot before the shopping mall.

In Messi's department store, apart from the discount on the Internet, there are many other products for clearing season.

In JcPenney, shopping malls offer customers a discount of $10 or $10.

Soon, the checkpoints were lined up about 10 meters long.

"It's really cheap."

A Hispanic middle-aged male customer is holding a sweater and is preparing to check out.

He told reporters: "it has already been discounted to 14.99 dollars, and now it can also lose 10 dollars."

A family member of India family and 5 children are all dispatched. Each person takes a commodity in hand to prepare the checkout.

In my mother's hand, a 8 year old child wore a thick winter cotton jacket.

"That's only 8 dollars. It's really cheap."

The mother told reporters.

The reporter turned over the price tag on the dress, the original price was $70.

The Chicago based Research Institute released the Thanksgiving Day and "black Friday" two day consumption preliminary report on ShopperTrak11 29, showing that sales of traditional physical stores in these two days were 12 billion 290 million dollars, down 0.5% from 12 billion 350 million dollars a year earlier.

The result is a bit disappointing to the traditional physical stores.

Bill Martin, the founder of ShopperTrak, told the media that this year's shopping malls in order to ensure a more intense price war on the passenger traffic, most of the discount efforts were between 40%~70%, while last year's discount was only 30%~50%. This is the most important discount for BillMartin.

This year, most shopping malls in order to attract tourists, the start time of "black Friday" sales was advanced to five or six at Thanksgiving night on the Thursday, and a part of passenger traffic and sales on "black Friday" were pferred to Thursday this year.

According to ShopperTrak statistics, passenger traffic on Thanksgiving Day has increased by 27.3% over the past year, and the consumption volume has increased by 24% over the same period last year, reaching 3 billion 200 million US dollars.

The "black Friday" passenger flow was no longer crowded because it was diverted to "black Thursday", down 5.6% from last year.

Sales of black Friday also dropped by 7% to $9 billion 100 million.

Compared with traditional shopping malls, which lack growth or even atrophy, Internet consumption has maintained rapid development.

AdobeSystemsInc tracked the statistics of 4500 e-commerce websites. This year, Thanksgiving and "black Friday" two antenna sales increased 25% over last year.

The online sale of Thanksgiving Day was US $1 billion 330 million, and black Friday sales reached US $2 billion 400 million.

IBM used the big data generated by online pactions to find that on Thanksgiving Day this year, the sales of online stores started earlier on Thursday, and the sales of online sales increased by 14.3% on Thanksgiving day than last year.

While the sales of "black Friday" did not increase to 13% of what it expected before IBM, it also increased by 9.5% on the basis of the same period last year.

IBM's report did not give specific figures for Internet sales during Thanksgiving this year.

Retail sales of Thanksgiving Day and "black Friday" will continue to grow in the two days of this year if the sales are offline and online.

The growth point is mainly in network sales, especially the sale of mobile terminals.

IBM's report shows that mobile terminals including mobile phones and tablet computers account for about half of the number of Web sites visited, up 25% from last year.

About 27.9% of black Friday sales were completed through mobile terminals, up 28.2% from last year.

But this year's Thanksgiving sales are also accompanied by protests.

Messi's Thanksgiving Day parade in New York was disturbed by dozens of protestors of the "Ferguson shootings".

A shopping mall in Saint Louis, Missouri, was also closed for being occupied by protesters.

WAL-MART employees organized the biggest parade in 4 years, and discouraged consumers from entering WAL-MART in the more than 1000 shopping malls around the country, demanding that companies improve their treatment.

But Martin told the media: "in general, protests in the United States have little impact on Thanksgiving sales this year."

China's electricity supplier Tmall "double eleven" sales within 24 hours to 57 billion 100 million yuan (about 9 billion 300 million U.S. dollars) sales, so that the United States businessmen some shame.

All the traditional shopping malls in the United States sell only $9 billion 100 million a day on "black Friday", even if they add $2 billion 400 million to online sales, which is much less than Tmall's "double eleven".

However, Thanksgiving spending in the United States is more dispersed.

At present, "black Friday" has gradually changed to "grey Thursday". Many sales this year, whether online or physical, are diverted to Thursday.

And Thanksgiving sales promotions in the US continue on weekends.

Local time December 1st, when consumers return to the office computers, there will be electricity providers holding similar "double eleven" CyberMonday activities on Monday.

And holiday spending runs through Thanksgiving to Christmas.

ShopperTrak expects that consumers who rush to buy gifts at the last minute before Christmas will turn the last Saturday (December 20th) before Christmas into the busiest day of sale this year.

According to the forecast, 7 of the 10 busiest sales days of the year are yet to come.

The sale of "black Friday" may not be able to predict the consumption and sales of the festival throughout the Christmas season.

According to the statistics of China's Ministry of Commerce, China's retail sales amounted to 16 trillion and 170 billion yuan in 2012.

In contrast, according to the Statistics Department of the US Department of Commerce, retail sales in 2012 excluding car items amounted to US $4 trillion and 340 billion, about 2 times that of China.

The total retail sales in the US amounted to US $322 billion 500 million in 2012, accounting for 7.4% of the total retail sales.

But in the United States, consumption is concentrated in the month from Thanksgiving to Christmas, and less than eleven days.