Us "Black Friday" Is More Than Expected.

American consumers showed an amazing purchasing power in the black Friday of November 28th, and this year's shopping season is more intense than the market expected.

Although no official authoritative data on black Friday consumers are available, the "heat" of the current shopping season can be felt from some of the expected figures.

Analysts believe that "black Friday" is becoming an increasingly important time for US businesses to rely on more and more emerging economies as well as the addition of additional concepts such as "grey Thursday" and "Internet Monday".

IBM's latest report shows that the growth of online retail sales in black Friday this year is between 20.6% and 24%, increasing faster than in previous years. IBM also points out that more and more consumers are shopping ahead of Thanksgiving.

On Thanksgiving Day this year, online sales increased by 14.3% over the same period last year.

At the same time, this year "

Sales were 63.5% higher than Thanksgiving and 70% higher in 2013.

Before that, whether consumers across the United States could rush to buy this year's "black Friday" was widely ignored.

Recently, the attention of the United States to some negative news has exceeded the expectation of retail sales. The incident of white policemen shooting black youth in Ferguson, U. S. A. has become more and more intense recently. It has triggered a wave of protests across the United States on the eve of "black Friday". On the other hand, despite the overall positive performance of the US retail business in the third quarter of this year, the performance of WAL-MART and Penny's two giants has declined.

Analysts pointed out that the recent significant decline in international oil prices has significantly relieved the pressure of gasoline prices on the US family, and its spending on retail consumption has increased.

At the same time, considering that OPEC has refused to cut production decisions, US retail performance is expected to remain positive in the fourth quarter.

Besides the objective "incentive" of low oil prices, the massive accession of overseas consumers has also added an important weight to the "black Friday" performance of the US retail industry.

Data show that Brazil consumers this year, "black Friday" online shopping total of 872 million real (about 339 million 800 thousand U.S. dollars), an increase of 48% over the same period last year.

On the same day, the number of online shopping orders in Brazil was 21 thousand pens, and the average sum of the single pen was 416.77 Real (about 162.42 US dollars).

Meanwhile, after four years of successful marketing in Brazil market, "black Friday" also entered the Chinese retail market for the first time with the help of overseas payment function of Alibaba Alipay products.

It is also necessary to point out that the additional concepts such as "grey Thursday" and "network Monday", which were originally considered to cause "diversion" on the "black Friday" sales performance, have not only hurt the original shopping traditions of the American consumers, but also have played a positive role in promoting the traditional consumers who retain "black Friday".

Connell, head of ShopperTrak, a research firm that tracks global store data, points out that the "combination boxing", which is formed by the above three promotional days, is taking shape. With the two-day weekend, it will gradually promote the concept of "black Friday" retailing "time point" as a five day retail "time period" concept, and retailers' reliance on this new concept will also increase significantly.