Shang Tai Department Waved Goodbye To The Mixc, Hangzhou Yesterday.

Still remember when he opened his first store in Hangzhou, Shang Tai said he plans to open second stores in Hangzhou. "Let's not see that the city of Hangzhou is not big, but it can radiate the consumption of tens of millions of people in Zhejiang Province, and it must not be underestimated." At that time, Zheng Xintai, vice president of Shang Tai retail group, said.

Earlier, Zhou Meng, managing director of Shang Tai China, said that China will be a key area for its future business expansion. It plans to enter at least 4 to 5 major cities in mainland China in the next 5 years, and will maintain the pace of developing 4 shopping malls annually in 10 years.

But reality is not as good as people wish. Hangzhou's "second stores" have not yet appeared and fourth, fifth cities have not appeared. Now it seems that not only the second stores in Hangzhou can not be opened, but all these have also been shed tears. The evacuation of Hangzhou's Shang Tai Department has long been a harbinger. In June of this year, Shang Tai officially withdrew from Shenyang.

In mid October this year, Shang Tai Department Store issued a closed shop notice. The department store, which occupies 4 floors in the Mixc, Hangzhou, is closed in two phases. Shops on the first and two floors of the ground and on the third floor will be closed on October 31st. Some cosmetic brands on the ground floor will be closed at 10 pm on November 30th.

Yesterday, the first floor of Shang Tai was closed like other floors. The department store, which had been in operation for 4 years, left Zhejiang market completely.

A few days before the closing of the store, Zhejiang Shang Tai Department sent a message to all the members. In this last greeting, Shang Tai made a farewell to the customers in Zhejiang: "it's hard to see each other, not to be more difficult. Thank you for your company."

On the last day of Shang Tai Department Store's first floor business, the reporter came here and found that there were only ten cosmetic counters left. Although the last day was open, there was basically no discount sale for cosmetics. Customers in twos and threes, no popularity.

A cosmetics saleswoman at the door said that her cosmetics were selling at a high price. When reporters did not buy their wishes, they hurriedly turned around and squatted down, packing and packing. "All the goods here are packed overnight. We will definitely come back. Such a big shopping mall can't have no cosmetics. When there is a new store opening, we should have some brand. "

The departure of Shang Tai Department store has left more than 20 thousand square meters of business area, four floors of department stores, such a large volume, who can fill up after the withdrawal? For the complex, this is a problem.

As a general merchandise in Vientiane City, Shang Tai does not seem to be particularly bright, but what's worth noting is that the first floor's beauty make-up covers almost all the top international brands. Among them, there are many low-key brands, such as CHANEL's color brand BOURJOIS, which comes from Australia's high reputation organic skin care brand. With the powerful ability of group investment, the beauty of Shang Tai is not inferior to that of Hangzhou Tower. More importantly, in addition to the Mixc Shang Tai There are few separate cosmetic counters. Once evacuated, the Mixc will lose a commodity category, which will create a gap in the complex.

And, it is understood that last year, the region Many new brands have been introduced, such as Mao Geping, DeJOJOez and so on. Some brands are less than one year old. The settlement of contracts will be a problem. At least, the evacuation of beautiful cosmetic areas will be a thorny and lengthy problem.

A reporter told a staff member in the Mixc that at present, the original shops on the first and first floors of the ground have been demolished and emptied. The two and third floors have not yet been demolished, but "in recent days, they will be emptied."

The reporter noticed that the contents of the curtain were different from those of the other empty shops in the Mixc. The three floors of the doors that had stopped operating were not written "Opening Soon" (to be opened), but "Wonderful and New" and "everything updated". Who will take the market and bring the "wonderful and new" format?

　　 The Mixc Keep your mouth shut. The head of its public relations department said that it is still being adjusted internally, and plans such as specific planning and investment must be announced after headquarters announcement.

One insider said: there are two ways to reform, one is not to do department stores, another to rent, and the other is to do department stores and replace models. Either way, it looks very difficult. "But it's much more difficult than introducing another department store."

An industry insider agrees with him. He believes that the Baisheng department store, which has been widely rumoured, has been walking very hard in the Chinese market in the past two years, and should not spend so much money on venture capital. The rest of the department stores, such as Yintai, are less likely. "According to Huarun's style, it is more likely to do it by itself." He analyzed. It seems that the news that some of the cosmetics will be adjusted before entering the shopping mall seems to coincide with the news.