Mulberry Appointed C Line Designer To Be Rescued From Light Luxury Brand

Johnny Coca, the chief designer of leather goods, footwear, hard accessories, jewelry and sunglasses series, who has worked for C line, will join Mulberry in July 8, 2015 to help write a new chapter in the dramatic 18 months of British branding.

The brand is dedicated to manufacturing in the UK. It has two British workshops, The Rookery and The Willows, which have nearly 700 skilled craftsmen and apprentices.

Mulberry is the largest luxury leather manufacturer in the UK, with a turnover of 164 million pounds and 122 specialized stores around the world.

Born in Seville, a Spanish family in Paris, Cole des Beaux-Arts and Cole Boulle studied art, architecture and design, and is currently a teacher in central Saint Martin.

He said his inspiration came from his passion for fashion, design, art, architecture, film and music.

Coca, which is proficient in many languages, used to be in Bally and Louis Vuitton.

The Ministry worked, and Coca joined the Mulberry after 18 months of turbulence.

He is in charge of everything now.

Series, including garments, and will report to Davis.

Coca said it intends to continue the tradition of Mulberry encouraging new young people to help build the next generation of brands.

Godfrey, chairman and chief executive of Mulberry, said: "at Mulberry, we are all working very hard. We are all keen to maintain brand positioning. Coca, especially for luxury accessories, has a very modern interpretation. He knows very well what customers need."

Coca is a star in the luxury accessory design world and is "perfect match" with the brand business.

It is hoped that the entry of Coca can re attract the core consumers and bring the brand back to orbit.

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In June this year, Chow Tai Fook Jewelry Group Ltd. Zhou Dafu Jewelry Group Co., Ltd. bought us diamond jewelers Hearts On Fire Company LLC to China market for $150 million. The first store in Nanjing Road, Shanghai, was officially opened.

According to Zhou Dafu group's family successor and group director Adrian Cheng, Zheng Zhigang said the brand will also visit other cities such as Hongkong, Beijing, Nanjing and Hainan in the coming fiscal year. In the spring of 2015, it will open a flagship store for Madison Boulevard in New York. The goal is to open 300 flagship stores for the brand before 2020.

Zhou Dafu group has said that Hearts On Fire Company LLC in 2013, 75% of its sales came from products priced at 1000-10000 dollars, and the rest of the products sold for more than 10000 dollars. The premium of its brand products was higher than that of other famous brands, far higher than half of the non branded diamonds, which accords with the group's optimization of product mix and the promotion of high value products to meet the consumer's mode.

This week, Dafu jewellery group just released its sluggish first half financial year's performance. In the first half of September 30th, the group's net profit fell by 23.3%, down from HK $3 billion 510 million to HK $2 billion 690 million in the same period last year.

In the first half of the year, the group's same store sales fell by 31.2% year-on-year, while sales in the mainland and Hong Kong, Macao and Taiwan fell by 20.4% and 40.9% respectively.

Adrian Cheng Zheng Zhigang said that despite the overall market downturn, jewellery sales still had double-digit growth.

In the first half of the fiscal year, the sales of jewellery ornaments of Zhou Dafu group rose 24.8% to HK $8 billion 290 million, representing a sharp increase from 28.3% in the same period last year to 28.3%, while sales of gold products decreased by 41% to HK $14 billion 530 million, representing a decrease from 65.2% to 49.6%.

In view of the sluggish market, the main investment banks have lowered the target price of Zhou Dafu group, of which HSBC lowered its target price from HK $13.8 to HK $13.1, maintaining its overweight rating; JP Morgan lowered its target price from 13.4 to HK $12, maintaining its overweight rating; Suisse maintained its winning rating, lowered its target price from HK $13.5 to HK $13; UBS maintained its sexual rating, with a target price of HK $12.8 down to HK $11.8.