Internet Technology Development And Integration To Open Up The Whole Industrial Chain Of Textile And Apparel Industry

In May 28, 2014, Clothing and apparel industry in Shanghai The public service platform is launched, which integrates 16 platforms related to textiles and clothing, such as design, incubation and e-commerce. Through this platform, users can understand the latest clothing information, industry development frontiers, market information and so on. The construction and operation of the platform effectively integrated the information resources of the apparel industry, providing first-hand information for the coordinated development of the industrial chain. At the same time, it also solved the problem of limited platform resources, lack of professional operation team and insufficient service ability in the textile and garment industry.

　　 Textile and clothing The hardware leader of industry informatization has gradually shifted the emphasis of R & D from hardware to software. Taking the leading enterprises of CNC cutting market, such as Gerber and Rick, as an example, manufacturers have focused on the PLM (product life cycle management) solution as a key recommendation for the fashion industry on the basis of maintaining the original tailored business. The clothing PLM solution can help the enterprise centrally manage all the information of the product, can realize user sharing in the apparel industry chain, and can track and manage the related events from the development to the sales link. PLM integrates the whole industry chain resources with software form, and pushes the integration of the two industries of garment industry to a new height.

Another direction of the two integration of textile and garment industry is to extend from manufacturing links to higher value-added links such as upstream fabric design and downstream sales. Take the enterprises and hawks that provide CNC bed cutting in China for example. In 2013, hawk extended its original CNC cutting business to clothing software, suspension system, intelligent storage system, 3D fitting system, online shopping / store system and other fields through acquisition and cooperation. It covers almost all the industrial chains of textile and garment industry, including automatic warehouse, garment design, automatic cloth spreading, tailoring, sewing, clothing warehouse and sales.

With the development of Internet technology, e-commerce and mobile e-business are rising rapidly. While promoting the dramatic increase in clothing trading volume, online channels can help reduce costs and raise profit margins.

From the perspective of e-commerce, which has the most profound influence on the clothing industry, more and more traditional textile enterprises turn their attention to the Internet and start e-commerce. Some enterprises build their own network marketing platform to complete the connection between the internal management system and the sales system. Some enterprises complete the network marketing process by establishing flagship stores on the third party platform.

The application of e-commerce platform makes customized and personalized products popular in the market, expanding the influence of enterprises and broadening the sales channels of enterprises. At the same time, enterprises can also grasp the market trend with the help of e-commerce platform and improve the utilization ratio of enterprise resources.

Inventory management has always been valued by the textile and garment industry. The supply chain management software (SCM), which is spawned by e-commerce, enables enterprises to effectively reduce inventory backlog, improve product circulation efficiency, achieve product production and supply chain links, and improve supply chain information level.

Mobile Internet, big data, 3D printing The application of new technologies will further deepen the two integration of textile and garment industry. For example, the use of big data to carry out precision marketing, mobile Internet to further stimulate the vitality of the market, 3D printing effectively shorten consumption links and design links and other innovative applications will continue to promote the apparel industry, the two integration of textile and garment industry will continue to promote.

The future trend of informatization in textile and garment industry is to link industrial chain elements or branch chains to form an information-based product that covers all sectors of the industry, and assist enterprises to establish a management system that can react quickly, so as to realize the capabilities of rapid development, agile production, supply chain management and efficient sales.