Why Should We Pay Attention To The Location Of Roadside Clothing Stores

1、 What factors need to be considered when investing in the location of roadside clothing stores?

Generally speaking, clothing stores set up on the roadside are called floor stores or street stores in the jargon of the circle. When choosing the floor, most of them sell fashionable or fashionable casual clothes. Sometimes, you can see that some merchants selling formal clothes also have floor shops. But after careful observation, you will find that their business is often very cold.

What needs attention in site selection is that many friends also know that there must be a considerable flow of passengers. For example, Xidan North Street in Beijing, with a strong flow of passengers and sufficient popularity, has become a competitive place for businesses.

If there is enough passenger flow, it is not always the case. Some areas, such as the CBD area in Beijing, have a lot of people, but the floor resources are scarce and the rent is expensive. However, the local passenger flow is mostly for the working people and those who provide services for the working people, such as the salesmen of the express company, the restaurant delivery staff, etc., who either have no time to wander or do not have enough payment capacity, causing business difficulties for businesses operating in such areas.

There is another kind of area, such as Wangfujing, which is famous and has a strong passenger flow, but many clothing operators are shouting losses. Why? We can find from the analysis of merits and demerits that in such areas, there are many customers from other cities. When they shop in such areas as Wangfujing, they often prefer to buy products with Beijing characteristics. Generally, clothing products cannot meet this demand. At the same time, because the rents of such business circles are generally high, the business costs of merchants have also increased significantly.

There are also some merchants who choose the popular floor, and the passenger flow mainly comes from the local area for shopping, but the business condition is not ideal. What's the matter? After analysis, it is found that the main problems come from two aspects: first, the competition is too fierce, and many merchants with similar quality, taste, and brand are lined up. As a result, the scene is very lively, but the sales are not satisfactory; Second, the positioning is wrong. For example, for some high-end brands, potential consumers are mostly senior white-collar workers or even gold collar workers. They generally do not choose to buy high-end goods in the shops, especially in the shops in the business circle like Xidan North Street, where there is a large flow of people and the customers are mostly young people around 20 years old. There are also some business , mistakenly thinking that opening a floor in some high-end business districts can establish a brand, but the result is blind opening of stores, which makes the stores empty and business bleak.

Through the above analysis, we can draw the following conclusions:

1. When choosing the floor to do the clothing business, you should first choose the most popular business district;

2. Secondly, make the correct positioning of their own brands and commodities;

3. Third, it is necessary to subdivide the passenger flow of the business district to see whether these potential consumers are future buyers of their own products;

4. Fourth, pay attention to rent.

In short, in the right area Price If you rent the right floor, your business will be half guaranteed first!

2、 What kind of problems or traps do you usually encounter when opening a clothing store on the roadside?

Generally, it is disorderly competition that bothers businesses, leading to changes in rent levels and ultimately leading to a decline in operating profits.

Another situation is that the major changes in the urban planning have made the street shops that have been hard worked out face the danger of demolition, or make the originally bustling streets become deserted. Therefore, it is recommended that everyone fully understand the future municipal planning and pay high attention to it before choosing a tenant shop.

3、 On region As for the choice of commercial formats, do you like to operate clothing stores in the same region as other formats such as catering?

If clothing merchants, fast food and leisure restaurants can be arranged in an orderly manner, so that consumers can have a rest when they are tired, and shopping when they eat well, it will undoubtedly be very beneficial for clothing and catering merchants, which is also the latest foreign MALL design concept.

4、 What aspects of data should be considered when opening a clothing store in the preliminary research?

In terms of preliminary research, businesses need to pay attention to the following data:

1. People flow

2. Age structure of passenger flow

3. Occupation structure of passenger flow (including income)

4. The breadth and depth of the store

5. Traffic conditions

6. Competitors

7. Weather conditions over the years

8. Municipal planning