Store Site Assessment Needs To Find A "Yardstick".

Store structure needs to be evaluated from two aspects: location and competition.

From a geographical location to assess a shop site, we should look at its geographical location, which belongs to the four categories of business center, quasi business center, suburban and residential district.

Then evaluate the location of the store according to the nature of the chain store itself.

(1) the commercial center shop is located in the bustling commercial area of the city. There are various types of business, entertainment and service facilities. The flow of people and vehicles is the largest, and the radiation force of the store is strong.

Such stores are suitable for all kinds of chain stores.

2. Quasi commercial center shop.

Located in the regional business center, there are important traffic arteries linked together. The customers' traffic is less than that of the whole city's commercial center, especially the number of mobile customers is very small.

3. Suburban shops.

It is a store built with the relocation of the urban population. Its customers are few but fixed, and the cost of operation is the lowest.

(4) residential district type shops.

I live in a large residential area and I live in a residential area.

This store is most suitable for chain stores such as food and daily necessities.

On the other hand, from the point of view of competition, we need to see which category of store belongs to the two categories of competitive shops and isolated stores.

Competitive type

。

Refers to the existence of competitors in the same business circle.

There are two kinds of competitors: one is the same chain stores, the most competitive pressure from these rivals, and two is with our store.

Cross shops, such as 100 stores, food stores, vegetable shops, etc.

(2) isolated shop site.

Coincide with

There are no two types of competitors in the commercial circle.

There are advantages and disadvantages of the above types of stores, such as the low rentals, the low passenger volume, and the high price of lots and lots of property. The areas with fewer competitors often lack commercial attraction, while commercial absorbing areas are always crowded with numerous competitors, and finding a suitable location is very difficult.