Non Porous Waterproof And Moisture Permeable Functional Film Has Respiratory Capacity.

　　 Company name: Foshan Gold Technology Group Limited by Share Ltd Limited by Share Ltd new materials Co., Ltd.

Respondents Lin Yu Wei (General Manager)

Based on the increasing demand for global sustainable development and environmental protection, the trend of demand for green materials is obvious. So is the market for Spunlaced wipes. The new environmentally friendly materials produced by the company are just adapted to the needs of the market.

At present, the company's main products are Non porous waterproof and moisture permeable functional film The product not only fills the gap of the TPE breathable membrane developed in China, but also the environmental protection product recommended by the international non-governmental organization Greenpeace. Compared with other products in the market, non porous waterproof and moisture permeable functional films have the same breathing and protective ability as skin, especially in terms of bacterial protection. At the same time, the price advantage is also a great guarantee for the rapid recognition of products. The waterproof film without holes is comparable to the domestic TPU price, but the performance is excellent, compared with the similar products abroad. product price Half the discount.

The company pays attention not only to domestic product sales but also to overseas markets. In the simultaneous development of the internal and external markets, we found that the demand for medical products in the foreign market is relatively high, the requirements for product performance are stricter, and the level of medical and health protection in the domestic market is slightly behind. Therefore, the customers pay more attention to the price performance ratio. In the field of outdoor products, the European market pays attention to the scientific and professional nature of sports. The trend of the whole country's outdoor has changed from the sprouting stage to the stage of vigorous growth. The market demand generally guarantees the annual growth rate of 25% to 30%. While the domestic market is still in its infancy, it will take about 15 years to reach the level of development in the European market, and this stage will inevitably lead to the rapid development of the outdoor industrial chain.

Although the company is developing more optimistically, it still faces some technical and market problems. In terms of new product development, it is the most important thing to do a good job of personalized design of functional products quickly, especially for different industries and brands, so it is still very difficult to fully adapt to performance and market demand.

In terms of market development, how to deepen customer's consumption concept and get recognition is the top priority. At present, Spunlaced wipes products have been applied in the international market, but the recognition in the domestic market is not enough, which hinders the promotion of the company's products.

In the face of the above problems, the company has strengthened the in-depth communication between sales staff and customers, locked the two-way focus on the upstream and downstream, so that customers can participate in the product design process, and strive to meet the personalized needs of customers. It not only improves the market adaptability of the products, but also establishes good integrity and good user experience with customers, enabling customers to develop and try out some new products.