" China's Chemical Fiber Trend Strategy Research " " Textile Light " First Prize.
A few days ago, the national textile and chemical fiber products development center, China Chemical Fiber Industry Association and Donghua University jointly awarded the "China chemical fiber fashion trend strategy research" and won the first prize of "textile light" in 2014.
The strategic research on the trend of China's chemical fiber has created 3 "firsts" in the world: the first time the concept and characteristics of fiber fashion trend were put forward for the first time, and the platform of fiber trend was successfully constructed.
Fashion trend
The operation system of research and release has created a platform for the dissemination and popularization of fiber trends.
The strategic research on the trend of China's chemical fiber has been released since its first release in 2012. After 3 years of research and promotion, it has made contributions to the quantitative and qualitative analysis of the chemical fiber industry and the cultivation and standardization of the fiber industry through the publication of the trend of fiber trend.
The project has established the evaluation index system of fiber fashion trends and the overall brand of Chinese fiber, not only guiding the development of China's chemical fiber products, but also contributing to the development of China's fiber products.
chemical fiber
The producer countries provide a support platform for the construction of chemical fiber producing power.
The research and release of fiber fashion trend, while leading the development and innovation of China's fiber industry, will guide enterprises to attach importance to market demand and subdivision, and avoid disorderly competition in the industry.
The project has gathered and mobilized the innovative resources of enterprises, promoted the soft power construction of chemical fiber enterprises, and improved the enterprises' rights.
brand
The importance of standard construction and the ability to build.
Duan Xiaoping, President of the China Chemical Fiber Industry Association, said that the first prize for the strategic research of China's chemical fiber trends is recognition and encouragement for the chemical fiber industry to attach importance to the direction of innovation, technology and brand development.
The research and release of fiber fashion trend has successfully created an authoritative platform for China's fiber brand building and upgrading.
Through actively organizing the exchange and promotion activities of products, we have opened up the chain of joint development and common development between the upper and lower reaches. The project has played a positive role in the overall upgrading of China's textile industry.
In addition, the strategic research on the trend of China's chemical fiber has brought significant economic benefits to chemical fiber enterprises.
Data show that in 2013, the average profit rate of China's chemical fiber industry was 3.57%, and the average profit margin of chemical fiber varieties entering the trend of popular fiber was 18.71%.
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