Quanzhou Children'S Shoes Enterprises Exert "Functional Shoes" Double 11 Sales Are Not Vulgar.

Shoes do not fit properly, only feet know? In the future, through the foot scanner, foot database and other intelligent shoe selection system,

It is possible to know more about real needs than consumers.

This year,

To become the "new favorite" of Quanzhou children's shoes enterprises.

SNOOPY

ABC and so on, with the newly launched functional shoes this year, made a good sale in the "double 11" shopping carnival.

Many enterprises are putting in R & D power to innovate and develop functional shoes. Some have invited experts from Taiwan to take care of them.

As an upstream supply chain, functional shoe soles, functional insoles and so on are also creating a whole industry chain pformation.

Spring enterprises are blowing up "hot shoes of functional shoes".

After "double 11" just passed, many enterprises began preparations for the spring 2015 order meeting.

Ordering will often set the tone for future trends. Enterprises will naturally seize the opportunity to push their products with the most bright spots.

Huang Huoming, general manager of Quanzhou Li Xun children's products Co., Ltd. is also busy with this.

"Whether it is September autumn orders, or double 11 sales data, children's functional footwear has been recognized and welcomed by more and more consumers."

This year's double 11 is the first big battle for Li Xun to win the sole distribution of children's shoes in China after SNOOPY. The sales volume has entered the top twenty of Tmall children's shoes sales, while vip.com has hit the top three.

With such achievements, Huang Huoming attributes his credit to functional shoes.

"With the improvement of the quality of life, parents will pay more and more attention to the health of the children's feet, and the recognition of the functional shoes will be higher and higher."

Before that, adult shoes have been subdivided according to different functions, but children's shoes are generally attributed to "sports shoes".

Huang Huoming said that after seeing this market, Li Xun began to develop and design functional shoes for children of 3~14 years old, and select and design according to the foot characteristics and movements of children.

For example, SNOOPY's main functional shoes are segmented in accordance with ergonomics and motion mechanics in the correct bending groove of 1/3, making scientific bending. The soles can be fitted with the foot movement, which is good for bending the feet, not only comfortable, but also easy to walk.

It is understood that at present, there are no less than ten enterprises in Quanzhou who have tested children's functional shoes, and some local old brands are also making efforts to functional shoes.

At the order meeting in May this year, several "functional shoes" launched by foot friends were welcomed by the ordering merchants. These shoes were designed through various kinds of scientific designs from sole, vamp to shoe structure to protect the plantar health of children.

In this year's "double 11", ABC children's shoes have been sold in the top ten of Tmall children's shoes. Several new autumn functional shoes have been widely used by the customers.

Supply chain innovation function insole sole

As long as we pay attention to observation, it is easy to find that children's functional shoes are basically in the second half of this year.

In the first half of the year, it still stays at the stage of discussion or trial.

However, upstream suppliers have earlier sniffed this business opportunity and launched a supply chain change earlier in shoe research and production.

"A pair of functional insoles and functional shoes are not worth the complete sense of functional shoes!" Lin Guodong, general manager of the circular plastic Co., Ltd., told reporters that the development of functional insoles in Europe and America and Japan is quite mature, but the domestic insole Market is relatively simple. The most common two insoles in the market are either airtight or hard material, which is difficult to meet the different needs of different kinds of feet.

How much knowledge can you get from a pair of small insoles? Lin Guodong takes the functional insoles introduced by Central Asia as an example, from the surface, materials and other aspects of the insole, to be able to reduce the earthquake and reduce pressure, and can also achieve the functions of air permeability, sweat absorption, antibacterial and deodorization.

Not only is the insole, but other suppliers in the upstream supply chain have also joined this function change.

For children's shoes, knights and shoes have launched foot protective soles.

According to the introduction, this protective foot sole includes embedded circulatory and air permeability aseismic system, mechanical reducing groove design, anti flat foot design, etc., and can realize various functions.

"With the increasing popularity of functional footwear, enterprises' awareness and requirements for professional functional insoles and shoe materials will also be improved accordingly.

We will tailor it according to the needs of the enterprise. "

Lin Guodong introduced that before the launch of the functional insole for a local children's shoe enterprise, it brought a good sales volume to children's shoes enterprises, and customization would also become a trend.

Xu Ximing: the innovation of functional shoes must be based on science.

The concept of functional footwear originated in Japan and then spread to Taiwan.

Since last year, many enterprises in Quanzhou began to test children's "functional shoes" and set up professional R & D teams. Some children's shoes enterprises have also cooperated with Taiwan enterprises, and invited Taiwan experts to take pulse for functional shoes.

Taiwan foot type database expert Xu Ximing also came to help Chuanhui enterprises to innovate.

Reporter: what level is the development of functional shoes in Taiwan?

Xu Ximing: from the concept, functional shoes are divided into two categories. The first category is the breakdown of various functions, such as outdoor waterproof shoes, tennis shoes, basketball shoes, running shoes, etc. the second category is the health shoes realized by various technologies such as mechanics and medicine.

The first category has developed fairly well, and the functional footwear we are talking about now refers mainly to second categories.

Take our company as an example, mainly through biomechanics to achieve scientific arch support, achieve skeleton balance, let feet return to the most comfortable state.

In fact, Taiwan started organic footwear seventeen or eight years ago, but in recent years, consumer acceptance has reached a relatively high level.

At present, the customers of functional shoes in Taiwan are mainly two groups: children and middle-aged and elderly people. The former is to prevent various foot problems, and the latter is to alleviate many problems through health care.

Reporter: it is said that at present, there are many enterprises in Quanzhou to cooperate with you. What are the main aspects of cooperation?

Xu Ximing: since last year, we have been working with several shoe manufacturers in Jinjiang, including design, insole customization and intelligent shoe selection.

However, Quanzhou shoe enterprises have been quite perfect in the design of shoes. Most of us only make fine adjustments. At present, the most important thing is to set up intelligent shoes selection system for these enterprises through various devices.

There are great differences in the requirements of shoes for different posture and foot shape, but it is difficult to realize the concept of functional shoes by mass production of the current assembly line.

At present, we will get more omnidirectional foot data by optical dynamic plantar pressure detector, static foot scanner, 3D foot surface scanner and so on.

According to these data, in design, corresponding compensation will be made to meet the needs of customers.

In the future, the pipeline will be subdivided into more niche production lines.

Reporter: so many companies are targeting the "functional shoes" market, trying to make their own innovations. How do you think you can get rid of the tight encirclement?

Xu Ximing: I think this is a learning process, just like 3D printing when it comes out, but only when we find the real match point can we succeed.

Although the mainland is at its early stage, I believe I will catch up with it soon.

Now all enterprises are talking about innovation and differentiation. You see that the functional shoes on the market have so many functions, such as mechanics, medicine, massage, infrared rays, etc.

Differentiation is right, but sometimes I feel a little worried.

The differentiated IDEA of functional shoes should be certified by scientific research and supported by enough scientific theories, rather than created by someone's brainwave.

Otherwise, these functions can not only promote health, but also damage the human body. This is what enterprises and consumers should realize.