China Women'S Shoes Factory Union Order Center Unveiled

This year, affected by the global economic situation and the overall domestic industry downturn, Chengdu footwear industry encountered "cold winter".

How to deal with the industry crisis and rebuild the golden age of Sichuan shoe industry? Chengdu shoe enterprises decide to hold together to warm themselves and start saving themselves.

It is estimated that in March next year, the China Women's shoes factory union ordering center will be formally put into use, and for the first time, a shoe exhibition will be held in Chengdu, which is fully participated by the strength shoe companies in the spring.

Industry crisis hits hundreds of shoe enterprises to build "industrial aircraft carrier"

In the afternoon of November 27th, some shoe manufacturers in Ya'an rushed to China's women's shoes city from Ya'an, Dazhou and Nanchong. They joined the Chengdu shoe manufacturers in the China Women's shoes factory union ordering center.

Chengdu footwear alliance era opened.

In the Chinese footwear industry, Guangzhou, Wenzhou, Quanzhou and Chengdu are called "three states and one capital".

Since the founding of the "women's shoes capital of China" in Wuhou District, the golden age of Sichuan footwear industry is coming.

However, in the past 2012~2014 years, domestic and foreign economic growth has declined. Meanwhile, the EU's anti-dumping on leather shoes and the influence of Russia's grey customs clearance still exist.

Export oriented women's shoes in Chengdu are very difficult.

In addition, the increase of raw material prices, exchange rate rise, labor costs and other operating costs, the triangular debt problem, also makes the development space of enterprises further squeezed.

These have seriously affected the development of footwear industry in Chengdu as a whole.

"This year, the vast majority of Chengdu shoe enterprises will experience severe winter, even more severe than 2008.

Many shoe factories have no orders, downtime and so on.

Wang Yan, general manager of Chengdu Shun Huang shoes industry Co., Ltd., said that if we do not seek change and way out, there will be more Chengdu shoe enterprises will face bankruptcy after this year.

In order to revive the brand influence and competitiveness of Chengdu women's shoes in the international and domestic footwear market, more than 100 Chengdu shoe companies have gathered together to form Chengdu shoe factory alliance, and have joined hands with Sichuan women's capital business investment management Co., Ltd. to create the China Women's shoes factory union union ordering center.

How to reinventing the golden age of Sichuan footwear industry? Yesterday, the first shoe factory headquarters in China, the factory union ordering center of the Chinese women's shoes city, came to light, igniting the confidence of Chengdu shoe enterprises to reshape the brand influence and competitiveness of Chengdu women's shoes.

"We need to build the first factory alliance and ordering base in the west to realize the combination of online and offline, resource sharing and cost reduction."

Lin Yuchun, director of the industry alliance Preparatory Committee, said that the factory alliance ordering center is a platform that crosses intermediaries and faces agents and retailers.

They are built by the shoe factories themselves, and run by alliance and factory price direct selling.

At the same time, it is also an important platform for brand display, which is equivalent to a long-term display window of factory products, creating a never-ending "shoe show".

according to

Wang Qi, deputy general manager of women's shoes capital business investment management Co., Ltd., China's women's shoes factory union ordering center covers an area of about 80 thousand square meters, consisting of domestic, export, e-commerce and other ordering platforms, and has set up four sub centers, such as order, settlement, brand, operation, etc., and will enter more than 400 strength brand Shoes Companies in Chengdu. Every spring, summer, autumn and winter will hold a large-scale exhibition fair for Chengdu women's shoes. At the same time, the trend of Chengdu women's shoes will be released globally.

What convenience will the factory alliance ordering center bring to enterprises, wholesalers and retailers?

The first batch of merchants on behalf of Fu Qiang, general manager of Chengdu double line shoes industry Co., Ltd. believes that the source of tourists will increase greatly. "What we value is the effect of aggregation, and the order it brings is a multiplier of ten, ten times.

It also helps to promote the continuous improvement of the quality and style of shoes enterprises.

He Qiang, the boss of Shenyang south tower meteor shower shoes brand operation center, said that not only can reduce the cost of human resources, but also goods can be sold at three stores.

While improving the efficiency of procurement, we can also find more factories and better sources of goods. "I am an agent of" Chengdu women shoes "in three provinces of Northeast China. I usually go to Chengdu to get goods to see the goods. Because of the scattered factories, I can only run a few weeks in my hometown.

After that, the ordering center will be inspecting in a centralized factory ordering center, and it will be completed in three days at most.

An industry analyst who has long been engaged in the research of domestic women's shoes market has pointed out that the establishment of Factory Alliance of Chengdu shoe enterprises will further enhance the overall image of Chengdu women's shoes, gradually grasp the right to speak and price fixing power of Chengdu women's shoes, resist market risks, and push Chengdu women's shoes into international high-end market.