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    It Is Expected That The Performance Of Luo Lai Home Textile Will Grow Steadily

    2014/12/3 13:04:00 29

    RoleyHome TextilesPerformance

    Roley's home textiles, while consolidating the advantages of the first and second tier market channels, will sink to the three or four tier cities and bring a certain revenue increment to the opening of the new market.

    The company adopts a multi brand operation strategy to meet the diverse needs of consumers and the pursuit of a high quality lifestyle. Besides, it is not limited to traditional bedding products, but also extends to towels, bath towels, floor mats, fragrances, slippers, home clothes and other fields. The rich brand and category structure will provide strong support for the continuous growth of the company's business.

    The research report thinks that

    Brand operation

    Under the strategy, the core brand of the company is famous for its reputation and reputation in the market.

    Brand influence

    And market share is expected to expand further.

    At the same time, the company continued to deepen.

    Information application

    To increase investment and support for the two new channels of e-commerce and gift group buying, the gradual improvement and maturity of its sales mode are expected to bring about steady growth in performance.

    Related links:

    The great Tong Industrial Park will build a textile industrial complex. I learned from the Datang Town Economic Promotion Bureau of Sanshui District recently that a textile complex is being planned and designed.

    At the end of September, the Datang Industrial Park signed an agreement with the Cci Capital Ltd of Southern China Textile Innovation and Technology Park, Sanshui District, to sell about 110 acres of land in the industrial park, and to build a textile industrial complex with research and development, testing, production, training and sales in two phases.

    The total investment of the project is about 300 million yuan, and its construction area is about 120 thousand square meters. It consists of workshop, office building, R & D center, testing center, exhibition hall and incubation base.

    According to the relevant agreements signed by the land sold, the project will be put into operation in 2 years. It is expected that the direct output value will be 500 million yuan and the tax payment 25 million.

    Compared with output value and tax, Datang Industrial Park hopes that the project will promote the pformation and upgrading of textile industry in the park.

    "Simply speaking, it is extending to both ends of the industrial chain."

    Liu Zhaowen, deputy director of the Economic Promotion Bureau of Datang Town, said.

    Liu Zhaowen introduced that the textile enterprises in Datang Industrial Park mainly produce and process, and are weak in R & D and marketing links, and there is less communication between enterprises. It is hoped that after the entry of the project, the existing enterprises in the park can be integrated, the development of Baotuan can be realized, and there will be breakthroughs in the field of R & D and sales.

    "Southern China Textile Innovation and Technology Park project feasibility report" revealed that the project partners include Donghua University, Guangdong clothing and apparel industry association and other schools and associations. It also mentioned that the project will set up the "textile headquarters Business School" to train enterprises in urgent need of research, design and sales personnel.

    In addition, the project can meet the needs of textile enterprises in the park for testing.

    Liu Zhaowen said that there is only one organization with testing qualification in the park, which can not meet the needs of enterprises.

    For the investors of the textile industry complex, the feasibility report of the Southern China Textile Innovation and Technology Park revealed that the location, pportation and industrial foundation of Datang town are its main attraction.

    Guang four line, Qinglong line and Zhujiang outer ring expressway and Tangxi road are passing through.

    After the completion of the Zhuhai outer ring expressway, there are two entrances and exits in Datang. At that time, the Datang Industrial Park will be shortened to 35 minutes by the Guangzhou Baiyun Airport.

    It has been 10 years since the first textile enterprise entered the Datang Industrial Park. The park has formed a certain textile industry foundation and the supporting facilities of the park have been improved correspondingly. Liu Zhaowen said that at present, it already owns a sewage treatment plant with a daily handling capacity of 76 thousand tons and a thermoelectric plant with a daily steam supply of 3500 tons. Under the pressure of environmental protection, all these supporting facilities are the attraction of the park to the textile industry.

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