Us Online Shopping Online Sales Increased 8.5% Over The Same Period Last Year,

IBM's report shows that mobile traffic accounts for 41.2% of the total online traffic this year, up from 30.1% in the same period last year. In addition, users are not just using mobile devices to access the Internet: mobile sales have accounted for 22% of the total sales of online shopping Monday, up 27.6% over the same period last year.

When participating in mobile shopping, American iOS users are always more forthright than Android users. The IBM report shows that iOS users spend an average of $114.79 per order, up from $96.84 for Android users. The gap between the two sides is 18.5%. IOS device traffic accounts for 28.7% of the total network traffic, more than twice the traffic of Android devices. Android device traffic accounts for 12.2% of the total network traffic. More importantly, iOS sales account for 17.4% of the total online sales, which is more than three times higher than that of Android's 4.4%.

Many people may think that the huge difference between Android and iOS is mainly because iOS has more market share in the US mobile operating system market, but this can not explain that iOS's online sales will far exceed Android. This may be that iPhone is more popular in the US than in the Android smartphone, and iPad is more popular than the Android tablet.

IBM's report shows that smart phones occupy " online shopping On Monday, 28.5% of online traffic is more than double the 12.5% of tablet computers. But tablets accounted for 12.9% of the day's online sales, up from 9.1% of smartphones. In addition, the average expenditure per tablet of tablet users is US $121.49, which is higher than that of smart phone users by US $99.61.

All data indicate that the desktop is far from being withering away. IBM's data show that PC occupies the whole. Network flow 58.6%, and 78% of network expenditure. Consumers still use PC for online shopping, with an average expenditure of $128.24 per order, which is 110.72 higher than that of mobile device users. The difference between the two sides is 15.8%.

　　 IBM The report also includes the following three interesting findings:

First: New York again ranked first in the big cities of the United States on the "online shopping Monday", followed by Washington, Atlanta, Losangeles and Chicago.

Second: E-mail automatically clicked by consumer behavior increased by 48% over the same period last year.

Third: the average price per order recommended by Pinterest is US $97.78, which is 26.2% lower than that of Facebook 123.44 US dollars.

WAL-MART also announced on Tuesday that this year's online shopping Monday created a new single day sales record for the company. WAL-MART also said that from Thanksgiving to online shopping Monday, traffic from mobile devices accounted for 70% of the company's total website traffic.