Teach You To Do Effective Guide Shopping Training.

How to improve the overall quality of the shopping guide?

To do practical training, we must first find suitable training models and trainers suitable for the industry, suitable for our enterprises and suitable for the local area.

(1) to develop sustainable training plans for different shopping guides, new employees and three year old employees should be given different training guidance.

Training should be systematic, product knowledge, consumer behavior analysis, terminal display and display, sales skills and so on step by step, while carrying out training at the same time, carry out relevant examination and assessment, and constantly urge the shopping guide to really learn something and apply it for practical purposes.

This article is published in |boraid|.

(two) the company's own training guide, because the company's personnel are more familiar with the company's system process and products, so we should establish a set of training and lecturers in the enterprise to recruit and motivate the system, so that people can train their own people.

For example, an enterprise's market manager training consumer behavior, product manager training product knowledge, guide salesperson training and sales skills.

In practice, I find that those who are active in class are most welcome by lecturers, and the most troublesome ones are those who do not like to speak.

But after communication, you will find that these elder sisters are the real shopping guide. They are the most good at grasping the chance of the paction. Their seemingly simple sales are actually the "real classics" needed by our shopping guide.

(three) the choice of training content should focus on product knowledge and consumer behavior analysis.

People who sell weapons, products that are not proficient in knowledge are excellent, and they are also passive water.

The analysis of consumer behavior helps to guide shoppers to find out customers' buying motivation and long-term behavior in in-depth communication with customers, so as to achieve sales easily.

The training of sales skills, I think, since the guide is to guide the shopping guide, we should do it at the store.

Let the experienced guide take the product on the spot demonstration, the scene asks the trainee to drill, like this can have the actual effect training effect.

"The master brought in the door and practiced himself in the individual". Before that, the barber did not tell the apprentice about the shaving operation, but let him start his own haircut. He instruct himself on the side, and soon the apprentice can take the initiative.

(four) inspection

Besides carrying out a simple examination, the sales competition can be further consolidated.

Sales competition can mobilize the enthusiasm of the shopping guide staff, so that they can consciously apply what they have learned to the actual sales site, so that they can combine theory with practice and achieve greater progress through continuous accumulation and summarization.

The training of shopping guide personnel is not a matter of a single day. Let alone the training of one or two fields, they can greatly improve their ability, or increase the cohesive force of the enterprise.

Shopping guide training is a major event that needs long-term planning. An excellent company, their shopping guide, feels the joy of learning and grows up in happiness.