Chief Executive Of Outdoor Giant Thenorthface: Global Sales Of $3 Billion In 2015

As a giant brand in the outdoor industry, The North Face has been developing smoothly in recent years, and sales have been increasing year by year. In 2012, it was about $1 billion 870 million. In 2013, it became the first brand of VF to break through $2 billion in 2013, and its growth target was set at 12% in 2014.

According to the plan, sales of The North Face will exceed US $3 billion by 2015.

To achieve this goal, Todd Spaletto, the brand's president, said that it would start with increasing sales in the international market.

Which of the activities and Adventures of The North Face is most exciting for you this year?

Todd Spaletto: we did some amazing expeditions, but what excited me most was the close contact between The North Face and the Winter Olympics. We officially became the official sponsor of the American freestyle skiing national team 2014 Winter Olympic uniforms, and designed the Olympic uniforms for Sochi.

In 2014, do you have any plans for fitness and outdoor sports?

Todd Spaletto: I will go out more, train to run a marathon or 50 kilometers.

Which brand do you like best, this year's new product in The North Face?

The Todd Spaletto:Fuse Form coat is the most distinctive. It is a jacket made entirely of a whole piece of fabric. The tailoring process is very exquisite. It is like a origami hand, which is very creative.

What products do you want to see in the market and do not currently exist?

Todd Spaletto: Generally speaking, I want to see more innovative equipment.

Over the years, these durable consumer goods have not grown as fast as outdoor clothing.

But for some specific items, the appearance of a garment can reflect a renewal of fabric technology, improve the performance of products, make it more harmonious with the environment and climate, and people can get more initiative in the open air.

The North Face expects sales to reach US $3 billion in 2015. How can this be achieved?

Todd Spaletto: first of all, we hope to increase sales in the international market of Face, and to develop effective sales strategies, including strengthening our sales.

To promote the sale of our products in more stores.

Now we have more than 400 stores in the United States, and this number should maintain sustained growth.

What does "$3 billion" mean as a sales target and what does this mean for the company?

The North Face is not only a brand known for its resistance to cold, but also a brand active throughout the year.

As an outdoor leading brand, how does The North Face keep its soul?

Todd Spaletto:The North Face

A large part is our strong corporate culture.

The location of our company has also surrounded us in outdoor culture. Its headquarters is close to the Bay and has mountains. It can participate in almost all kinds of outdoor sports. We often have the opportunity to participate in outdoor activities.