Shandong Jimo Textile And Apparel Industry Has Established A Leading Position.

The 2015 children's clothing spring summer autumn new product conference held by Qingdao Jimo baby clothing and clothing association was successfully held at the multi-function hall of Jimo hatchery center. It is reported that this exhibition shows a total of 5 leading children's clothing brands in Jimo, attracting more than 100 local children's clothing enterprises with their own brands and more than 300 garment dealers from all over the country.

Jimo baby clothing and clothing association is led by 5 children's clothing enterprises with independent brands in Jimo. According to the introduction, the association aims to unfold the children's clothing industrial clusters and famous brands in Qingdao area, explore the road of children's development with "innovation and upgrading", and actively promote industrial exchanges, regional exchanges and brand exchanges, so as to jointly enhance the regional brand image and core competitiveness. At present, the association has developed more than 80 members, and the member enterprises have their own clothing brands. It is understood that, as a famous knitting city in China, the textile and garment industry is a traditional advantageous industry in Jimo. At present, the textile and garment enterprises in the city have developed to more than 2800, of which more than 200 enterprises are above Designated Size, with 112 famous brands, 112 famous trademarks and 22 technical centers at all levels.

According to statistics, last year, the textile and garment enterprises in the city achieved output value of 75 billion yuan, accounting for 45% of the total output value of textile and garment enterprises above Designated Size in Qingdao. Although Jimo textile and garment enterprises have obvious advantages in development, occupy half of the textile and garment industry in Qingdao, and have many well-known clothing brands, their industries are relatively scattered. Most of the garment enterprises are small in scale and fight against each other, lacking the real meaning of the clothing brand, so that their product sales still stay in the stage of wholesale and low value-added marketing. "Especially at present, the foreign trade market is shrinking, and the cost of labor and raw materials is rising. Zhang Ping, President of Jimo baby clothing and Apparel Association, said: "it is imperative to seek new modes of development, integrate brand resources and form a regional brand advantage with radiation influence."

In view of this situation, Jimo has set up a clothing brand incubator center to actively guide local garment enterprises to develop their own brands, and actively help enterprises to develop together and enhance their regional brand advantages. Jimo baby clothing and clothing association was established with the help of Jimo clothing brand incubator center. It is understood that the association has planned 8 service sectors, namely, commodity development, procurement and production, marketing planning, capital operation and so on. From the procurement of raw materials to the design and development of products, from production to marketing, and even the planning and capital operation of enterprises, Jimo children's clothing enterprises provide "one-stop" brand operation services. At the launch of the new product conference, the show of small models won all the applause. The cute fashion children's wear made it impossible for people to take out their cell phones and take pictures frequently. Weite Carney, director of children's clothing brand Liu Weiji told reporters that before the enterprise has been doing the generation processing, low-end development. Now through all kinds of brand conference training and experience exchange among peers, he has a brand new understanding of independent brand operation, and now the brand image of the product has been greatly improved. "The added value of the brand is high, and sales are at least 30% higher than before." Liu Weiji said with a smile: "before drilling empty thoughts to find customers, customers are queuing up now, and now they are negotiating with customers from Japan and South Korea."

He said, "colleagues are friends, and here we are partners." Zhou Xuefeng, general manager of Fortdo's children's clothing, said that in September this year, the sales of the company's products were estimated to be 3000, but the actual sales volume reached more than 10000. Short term more than 7000 clothing orders loopholes far exceed the production capacity of enterprises, he linked the situation with the association, the members of the Association participated in the production, in just 3 days to complete all the orders. "Not only that, the unified purchase of raw materials by the association is not only guaranteed quality, but also saves costs, and the purchasing price is 8% to 15% lower than before."

It develops and proceeds together. Zhang Hai, vice president of Jimo baby clothing and Apparel Association, said that 5 leading enterprises in the association entered the store together. Before a business rental store sold 5 brands of clothing, not only did it save money, but the diversification of brand styles also led to the increase in sales volume. At present, they sell all over Beijing, Shanghai, Guangzhou, Ji'nan, Tianjin and so on.

The wonderful fashion show also made the merchants who came all over the country admire. Ms. Jiang Suli, an agent from Tianjin, said happily, "this trip is too valuable. I didn't expect to find so many boutique brands of children's clothing at once. I went back to tell everyone to be a brand clothing agent in Jimo."

"The original intention of the association is to unite local children's clothing enterprises to make their own brands bigger and stronger." Li Dongtao, Secretary General of Jimo baby clothing and clothing association, told reporters that the new product conference was only part of the brand promotion activities planned by the association. Since December 15th, the association will also organize more than 100 Jimo children's wear enterprises to jointly organize their own brand clothing exhibition activities. The whole event will last 5 days, when the clothing distributors and agents across the country will be invited to participate.

At the press conference, the Jimo baby clothing and clothing association donated more than 10 yuan of clothing to the Red Cross Society of Jimo, which will be spanported to remote and impoverished mountainous areas with the love of the enterprise. Around the "smile curve" ends, Jimo actively create "Jimo textile and garment regional international brand", around the textile and garment industry to build 100 billion industries. Development goal Through practical measures such as government guidance, policy support, enterprise participation and other practical measures to help enterprises achieve connotative growth and brand development, and promote the upgrading of textile and garment industry.

High standard to build China (Jimo) Clothing brand Since its operation last year, the center has guided various measures such as entrepreneur salon activities, special training, policy preaching, and brand publishing to guide the textile and garment industry to accelerate the extension to both ends of the smile curve. It has become an important carrier for the brand driving of Jimo clothing and the spanformation and upgrading of strategic textile and garment. At present, the center has 186 enterprises, including 52 brand incubators, 26 designer studios and 108 business incubators.

He held the two China international fashion season in Ao Shan Bay in a continuous high quality. A series of activities such as Chi Hui, enterprise visits, design works, and brand docking salon have attracted many brands and enterprises, greatly stimulated the vitality of local industries, enhanced the creativity of local brands, and promoted the re integration of local industries in Jimo.

Actively build public Service platform By organizing enterprises to take part in various large-scale exhibitions, coordinating Guarantee Corporation and small loan companies to provide loans for enterprises, hold brand marketing training sessions, set up technological spanformation project libraries, and brand enterprise cultivation libraries, etc., so as to help enterprises explore new growth points and expand their existing advantages. At present, the city coordinates the loan guarantee provided by Guarantee Corporation by 1 billion 283 million yuan, helping 29 companies to win over 156 million yuan of bridge funds. There are 20 records of technological spanformation projects, 60 key technical innovation projects and 30 famous brand cultivation enterprises. The number of technological spanformation projects and brand cultivation enterprises in Qingdao ranks first. A series of effective measures as a fulcrum, leveraging the spanformation and development of Jimo enterprises, industrial spanformation and upgrading. Now Jimo is changing from "China's famous knitting city" to "China's famous knitting brand city", and has established a leading position in the national textile and garment industry cluster.