Brainstorming Jiaxing Clothing Difficult Pformation Of Downward Pressure

As one of the main traditional industries in Jiaxing, the whole city

Many enterprises and large proportion of enterprises are facing downward pressure in recent years, especially since the beginning of this year.

Where is the way of pformation and upgrading of garment industry? How can governments and enterprises conspire to pform? In December 1st, the municipal government held a special forum on garment industry in the city, and invited a dozen enterprises, industry associations and relevant departments responsible persons to carry out a "brainstorming".

Coping with downward pressure, the whole city

They are working together.

Pressure: rising costs and sluggish sales

Big textile was the first hundred billion industry in Jiaxing, and the clothing industry accounted for the largest.

In order to fully understand the development of garment industry in our city, the Municipal Commission of letters has launched a survey of the garment industry recently.

The survey shows that there are 7702 enterprises in the city's clothing industry (including woven garments, knitted garments, leather garments and silk garments), of which there are altogether 544 enterprises, including 187 thousand enterprises, with 187 thousand employees. In 2013, the enterprises achieved 42 billion 215 million yuan in output value and 17 billion 249 million yuan in export delivery value, which amounted to 3 billion 389 million yuan in profits and taxes, accounting for 12.3%, 23.3%, 6.4%, 12.4% and 6.1% of the city's regulations respectively.

Based on the comprehensive evaluation of industrial performance from 2011 to 2013,

The industry has 182 thousand and 300 yuan per mu, 812 thousand and 600 yuan per mu industrial added value, 40 thousand and 100 yuan per ton of coal for unit energy consumption and 12 million 34 thousand yuan per ton of COD for unit emission industry, which are all higher than the average level in the city.

Of the 490 textile and garment enterprises that participated in the evaluation, 73 were category A, accounting for 14.9%, which is also higher than the average 4.9 percentage points of the whole city. Among them, an Zheng fashion and Yin Ying clothing are ranked first and second in the city's industrial performance evaluation.

"This shows that the overall performance of our garment industry is better than that of the whole city.

The clothing industry has become a major traditional competitive industry in our city, and a large number of brand-name products and leading enterprises have emerged, forming many experience of pformation and development, which has made positive contributions to the economic development and urban construction of our city.

The Municipal Commission of letters said the relevant person in charge.

Haining leather, Pinghu clothing, Pu Yuan sweater......

The clothing industry also nurture 6 professional markets in the city, with 19369 existing merchants, with a turnover of 46 billion 340 million yuan last year, and a turnover of 27 billion 650 million yuan in the first three quarters of this year, up 9.5% over the same period last year.

However, the garment industry in our city has encountered difficulties in recent years.

First, sales are sluggish and exports are relatively weak.

According to Jiaxing customs statistics, the export delivery value of the garment enterprises in the first 10 months of this year was 16 billion 150 million yuan, down 4.1% from the same period last year.

Although the production and sales rate of clothing enterprises has reached 95.77%, the finished goods inventory has increased by 12.1% compared with the same period last year, reaching 2 billion 540 million yuan.

Since the beginning of this year, the output value of garment industry has been growing at a low level. The output value of the first 8 months of this year has always been negative growth, but it began to pick up at the end of 9, but the growth rate is still at a low level.

As a result, production is down and investment stamina is insufficient.

From 1 to October, the output value of garment enterprises in the whole city increased by 1.2% compared with the same period last year, but the total investment decreased by 8.6% compared with the same period last year, which shows that the enterprises' development confidence is not enough.

Clothing industry profits have also been dropping since 2011.

From 1 to October this year, the profit was 1 billion 110 million yuan, an increase of 4.9% over the same period last year. This is the first time this year has been negative, and the total is the lowest level in the past three years.

As the main body of the market, enterprises feel the most obvious pressure on the industry.

The main pressure comes from the sluggish market demand and the rising cost of raw materials and manpower.

"The wages of workers are 150 yuan per day in 2008, and by 2012, skilled workers have risen to 1500 yuan a day, which has risen 10 times in just a few years!" said a head of Zhejiang Zhonghui fur Co. Ltd., and the price of raw materials was also increasing.

For example, at the end of 2012, when Haining fur enterprises took orders, the raccoon skins were still 480 yuan / Zhang, and when the order started production, the price had risen to 1200 yuan per unit, and the cost of production rose sharply, which directly squeezed the profit margins of enterprises.

Recruitment difficulties, expensive employment and poor staff stability have become a major problem facing the development of labor-intensive clothing enterprises.

"At present, clothing enterprises are generally faced with the problem of" human ".

Xu Hong, the chief executive of Jiaxin silk company with more than 3800 employees, said that many young people are reluctant to enter the traditional manufacturing industry, and the stability of the clothing enterprises is generally poor. "Next, employees are expected to decrease by about 5% a year."

And lack of design, research and development, marketing talents, recruit high-end talent can not stay, it is a major challenge to the pformation and upgrading of garment enterprises.

For this reason, the leading enterprises in the pformation of Jiaxin silk, an Zheng fashion and Ya Ying are deeply impressed.

"With the operation of our cultural and Creative Industrial Park, many of the group's marketing and management will be pferred from Shanghai to Haining."

Chen Kechuan, general manager of an Zheng fashion group, said that how to create high-quality environment and retain talents from Shanghai is the first problem they need to solve.

According to the investigation by the Municipal Commission of information, the total number of employees in the clothing enterprises in the whole city decreased by 7.4% from 1 to October this year, while the salary for the employees increased by 6.7% compared with the same period last year. The continuously rising labor cost further squeezed the profit margins of the enterprises.

Power: joint efforts of government and enterprises to conspire to pform

Under the current downward pressure, pformation and upgrading is the only way for garment enterprises.

Zhuo Weiming, director of the Municipal Commission of letters and commissions, who has studied the typical pformation and upgrading of traditional industries such as Ya Ying and Haining leather, has considered that Jiaxing is a big manufacturing city. The output of seven traditional industries, including textile, chemical fiber, clothing, leather and so on, accounts for about 33 of Jiaxing's industrial 2/3.

It is obviously unrealistic to completely eliminate traditional industries. The key now is to promote the pformation and upgrading of garment enterprises by innovation driven, "two integration" and "four to three places".

Many enterprises have taken the lead in exploring the pformation path, such as improving the added value of products through information technology, branding, and strengthening research and development.

Take Jiaxin silk as an example, this company, which used export trade as the leader and made OEM OEM for many international first-line brands, has built up its own brands such as "golden three towers" and "Dai Sha" in recent years, and has become the vanguard of the pformation of traditional enterprises by means of e-commerce.

It is understood that last year, Jiaxin silk business sales exceeded 50 million yuan mark, and this year, "double 11" has made the same day the sales performance of about 7000000 yuan.

Through nearly 20 years of independent innovation, R & D and brand management, Ya Ying has pformed from a traditional clothing trade processing enterprise to a well-known modern fashion brand enterprise in China.

"We extract more than 3% of sales revenue every year for new products and new technology research and development, and extract more than 4% of the sales revenue into brand promotion."

In Zhang Huaming's view, traditional industries and emerging industries are relative concepts. The so-called traditional industries can also become new industries and sunrise industries through innovation and pformation of technology, products and business models.

The pformation and upgrading path of Zhejiang Yi Ai Fu Game Culture Industry Co., Ltd. is also quite representative.

"We started in 2003 at the beginning of OEM, but doing OEM for others is always very passive."

Wang Weijia, chairman of the company, said that since the establishment of the R & D team in 2004, the company has embarked on the road of independent design and brand management.

Now, Ai Fu Ding is located in the "children's life game" market, which integrates cultural creative elements such as animation, movies, games and so on. Marketing has shifted from traditional channels to "happy DreamWorks", which combines brand terminal stores with scenes entertainment children entertainment. "Mode innovation and cross-border integration have opened up a new blue ocean for enterprises."

Wang Weijia believes that clothing companies must innovate to develop healthily.

How to make the garment industry and other traditional industries succeed nirvana, "old trees to open new flowers"? A responsible person of Pinghu Garment Industry Association believes that the government should attach importance to the pformation and upgrading of traditional industries, create a good atmosphere for public opinion for its pformation and development, and give support to policies, resources and elements.

Vice mayor Sheng Quansheng believes that the pformation and innovation of the garment industry requires concerted efforts and concerted efforts from all sides. We should actively promote the pformation of human beings and the pformation of the system. The government should give strength to the departments to join forces, and enterprises should make concerted efforts to work together to realize the pformation and development of the garment industry.