Basic Links And Skills Of Women's Clothing Sales Promotion
Couture There are four points to be noticed in the promotion: the investigation is in place; the adequate supply is well prepared; the location of activities is avoided in remote areas, where the customers are scarce; the time is best controlled within a week.
Clothing sales promotion should also pay attention to skills, but for holidays, the most important thing is to create a festive atmosphere, we must let the warmth go directly to the hearts of customers. Now let's share with you the way to promote the Spring Festival clothing store:
(1) welcome speech from "welcome to come" to "good new year".
Don't belittle such a tiny adjustment and such an old saying, it's very effective during the Spring Festival. We can feel this sentence clearly. Every customer who enters a store seems very happy. He responds to the guide with the same "New Year's good". Thus, the distance between them has been narrowed down.
(2) red envelopes are issued during festivals.
Weekdays operation In general, we do not discount, but if we can make profit in the holidays, we will attract customers.
In fact, at this time of the lunar new year, we will not be so fussy. And ingenious is to make an article on the number, "19" contains "long, long" meaning, indicating that everything is going well in the coming year. It is proved that this method is very effective. According to rough statistics, 30% of coupons are purchased in two days in second days. In fact, we did not advertise either through the oral dissemination of customers. Oral communication is the best advertisement.
There are many festivals in China, and there are many reasons for promotion. In a word, everything for customers, as long as the festival does not forget your sincere customers, there must be many treasures that have not been excavated for the festival promotion. Clothing sales promotion also needs to consume some brain cells. Are you ready?
(3) Promotion Time
From past operational experience, sales promotion, including holiday promotion, aims to promote seasonal products and brand image promotion. The successful promotion is mainly concentrated on three aspects: first, the promotion of new products at the end of the season; two is the activities of major festivals such as Christmas, new year's day and Spring Festival; three, the new store opens or stores store new energy. From a customer's point of view, the biggest attraction for sales is their benefits.
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