Boutique Consumption Brings New Opportunities To Traditional Handwork.

Excellent traditional handicraft has been more and more popular in fashion design, but this industry is still dominated by folk workshops, and even 60% practitioners can not find successors.

Recently,

The Research Report on the survival of traditional Chinese handcrafts released by the joint Academy of Social Sciences "left on the left" shows that nearly 50% of the respondents purchased traditional handicrafts through folk workshops and stalls.

Traditional handicraft is precious cultural heritage in China, which contains rich artistic value.

And economic value.

It is reported that the Research Report on the survival of traditional Chinese handicraft has lasted for a month. A total of 1336 valid questionnaires have been collected, covering more than 10 provinces, 37 cities and rural areas, reflecting the six major situations of four aspects of Chinese traditional handicraft practitioners, industries, markets and policies.

This report shows that manual practitioners are in poor condition and 70% have worked for more than 20 years.

Of the nearly 100 thousand questionnaires recovered from the survey, 86% of the traditional manual practitioners were distributed in rural areas, and 14% were distributed in towns.

Nearly seven of the adults earn less than 20 thousand yuan.

Another set of data shows that 55% of the traditional manual practitioners are over 50 years old.

Nearly 70% years of manual work over five years, over 70% years of manual work for more than 20 years.

In addition, the handicraft industry is dominated by folk workshops, and its style is too monotonous.

Nearly 50% of the nearly 1000 consumers who participated in the survey purchased traditional handicrafts through folk workshops and stalls.

In this regard, Lu Xiaocheng, a doctor of the Beijing Academy of Social Sciences, said that compared with the scale produced handicrafts, handicrafts produced by folk workshops are more exquisite and complex. They are the essence of traditional handwork, but at present there is no brand awareness and the style is too monotonous.

Most of the respondents believe that traditional handicrafts are faced with difficulties such as small scale and lack of market competitiveness.

The survey also found that nearly 60% traditional manual practitioners have not yet found successors. They generally reflect that young people can't eat bitterness and can't bear their temper.

Nearly 70% of respondents did not have a high willingness to learn traditional handwork.

People buy

The main considerations are fashion sense and exquisite workmanship.

Insiders say that the traditional manual market has entered the era of boutique consumption, and people's aesthetic is changing.

Traditional handcrafts need to retain the essence of the past in materials and crafts, and make innovations in colors and styles.

The co sponsors of this research report, the high-end women's clothing brand "left to live" launched by linen artist in March this year, said Lin Qi, whose inspiration for clothing came from traditional handicrafts, and the process of hand embroidery, hand folding, hand hook and so on.

Recently, the traditional manual defense program has been fully launched. The handicraft workshop with national characteristics in Guizhou shdong, Xijiang and Danzhai has been successfully listed in the "left hand R & D base", participating in the design and development of products.