"Black Five", China And Foreign Countries Take Inventory Of "Black Five" Three Most.

　　 The most regrettable: channel Barrier goods, direct mail, less

Open up Messi's official website to search for "COACH". You will find that the website tells you that "some goods do not support international distribution". Similar phenomena also occur in PRADA. BURBERRY And other brands. However, if you log in to Messi's official website and do the same thing in the US, you can easily buy all kinds of COACH's bags, wallets, shoes, watches and accessories.

The reporter understands, in support direct mail China's overseas electricity supplier, the vast majority of commodities are selected, "some brand associations have pressure, afraid to impact on China's channel". Zeng Bi Bo, one of the earliest entrepreneurs in China, and CEO, a cross-border online shopping platform, said Zeng Bi Bo. Therefore, it is difficult for Chinese consumers to buy brands that have been accepted and recognized by Chinese consumers through overseas official website direct mail and overseas direct supplier. In Zeng Bi Bo's view, this problem is actually a supply chain problem, and needs the reform of circulation industry. "The same commodity sells for 2000 yuan in Japan, and it will sell 4000 yuan in China. If consumers buy it from Japan, they will become smuggled and parallel imports. From a retail point of view, this is not reasonable.

However, Chinese consumers also have the ability to "recruit and dismantle", among which spanhipment is the most common way. Consumers Send merchandise to American storage boxes and send them back to China through spanhipment companies. A person in charge of Hai Tao information platform believes that this is the way to use patience to change money. Although no direct mail is convenient, it can perfectly bypass the seesaw of commodity category and price.

　　 Most pit father It's difficult to save money by spending money at the same price.

Ceng Bibo told reporters that the price and goods that are seen on many overseas shopping websites using Chinese IP address are different. The price difference of some websites is as high as doubled, among which the Abercrombie Fitch of American fashion brand is the most thorough.

Beijing Business Daily reporter experience found that the same input www.abercrombie.com, Greater China IP address will enter the official website of Hongkong, while the IP address in North America will enter the North American official website. If consumers don't use the US IP to enter the AF official website, they will see much higher prices and commodities. They are basically consistent with the pricing of the flagship stores in the Greater China region, and can not enjoy preferential codes in North America.

However, "turning the wall" is a difficult move for most young women who buy AF products. "You can say that AF discriminatory pricing, or consumer discrimination, but as a completely independent brand, AF protects the relative independence of commodities in different regions." A senior North American AF purchasing agency said.

In addition to their own pricing, Beijing Business Daily reporter learned that overseas direct mail can not use discount codes, gifts can not be mailed must be abandoned, but also many sea users' "unfair treatment" approach. "Messi department store has a discount rate of 15% off on the" black five "period, but the international mail order is not available. I bought a $258 satchel, and if you use the discount code, you can still get another 39 dollars cheaper. Ms. Chan said consumers.

Most expected: next year, the outbreak of the Chinese people to "occupy the black five"?

However, despite many Tucao sounds, the rise of "black Friday" has become the trend this year. In the industry view, after this year's small knife trial and the next year's digestion, next year, "black five" will usher in the biggest outbreak. Apart from the increase in the number of "Hai Tao chopping hand party" in the court, the importance of large companies will also increase.

"This includes some foreign upstream companies. This year, Amazon and COSTCO have made many American retailers wake up. Ceng Bibo said, from the data level, this year's data are 5-6 times the number of last year. However, compared with the rapid growth of cross-border online shopping, the development process of logistics, payment and other supporting links has not yet kept pace. But this year, during the "black five" period, besides the overseas direct mail service China, another "welfare" for Chinese consumers is that many overseas e-commerce providers have provided Chinese pages and RMB display services. There is also a view that because the "double 11" and "black five" are not very different in time, the two may even be linked. In response, Alibaba responsible person responded that "in the future," double 11 "will be online and offline, open at home and abroad.

However, according to the survey published by the National Federation of retailers, the total retail sales of the United States Thanksgiving weekend was $50 billion 900 million, or more than 300 billion yuan. Despite two consecutive years of decline, the Chinese chopping party is still very small because of its huge base. It is a long way to go to occupy the "black five" and "cut the hands of the party".