Scotland Universities Develop Smart Textiles

According to British media reports, Scotland tweed producers and whisky brewing manufacturers jointly funded the development of a new type of Harris Harris (Tweed), which can permanently give off whisky.

The textile and Design School of Heriot-Watt University in Scotland has developed this new "intelligent textile".

The smell of the fabric is named "Aqua Alba", which mimics the taste of Scotch whisky.

Scottish whisky producers say the smell of clothing shows that this is a high malt whisky with a flavoring of vanilla, red fruit and dark chocolate.

New

Made from Scotland's factories, the tone reflects the characteristics of whisky.

A person in charge said that he used to wear a scented garment product and could only undergo a dry cleaning test, but the new product had the smell of permanent implantation.

McVey, Jim McVee, head of the business development program of the textile and Design Institute, said that the intelligent textile industry is developing rapidly and there are tremendous business opportunities.

According to the plan, the new product will first be launched by a fashion designer in Milan, Italy, and will be listed in Germany, Greece and Belgium in Berlin.

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A number of experts gathered at the 10th Anniversary Symposium on the construction of "fashion capital" in Beijing and conspire to plan and upgrade Beijing's fashion industry.

At the meeting, Zhang Chang, vice mayor of Beijing, stressed that Beijing should make a good plan for the development of the garment and textile industry in 13th Five-Year in order to pform and upgrade Beijing's fashion industry.

Wang Tiankai, President of the China Textile Industry Federation, also said that Beijing's garment industry should accelerate pformation and upgrading, implement brand strategy, and drive the high-end links of design, research, marketing and other value chains to enhance the added value of products.

It is understood that in the clothing value chain, the recognized profit distribution structure is: Design accounted for 40%, marketing accounted for 50%, production accounted for 10%.

That is, design and marketing are at the high end of the value chain, and production and processing are at the low end of the value chain.

The industry believes that China's clothing enterprises are currently faced with no right to speak at the brand end, and can not speak at the end of the design, which can only be embarrassed at the end of production and processing.

The entire garment industry is at the low end of the global value chain.

In terms of brand building, Miao Hongbing, chairman of Beijing white collar Fashion Co., Ltd. once said, "fashion industry needs time to accumulate, and brand needs cultural accumulation". Foreign high-end brands have at least eighty or ninety years of history, and the concept of fashion in China's clothing industry is less than 20 years, so there are many problems in brands and so on.