Beijing "13Th Five-Year" Key Planning Apparel Pformation And Upgrading Of Textile Industry

In December 1st, a number of experts gathered at the 10th Anniversary Symposium on the construction of "fashion capital" in Beijing and conspire to plan and upgrade Beijing's fashion industry.

At the meeting, Zhang Chang, vice mayor of Beijing, stressed that Beijing should make a good plan for the development of the garment and textile industry in 13th Five-Year in order to pform and upgrade Beijing's fashion industry.

Wang Tiankai, President of China Textile Industry Federation, also said that Beijing's garment industry should accelerate pformation and upgrading.

It will drive the high-end links of value chain, such as design, R & D, marketing, and so on, to enhance the added value of products.

It is understood that

In the value chain, the recognized profit distribution structure is: Design accounts for 40%, marketing accounts for 50%, and production accounts for 10%.

That is, design and marketing are in place.

The high-end production and processing is at the low end of the value chain.

The industry believes that China's clothing enterprises are currently faced with no right to speak at the brand end, and can not speak at the end of the design, which can only be embarrassed at the end of production and processing.

The entire garment industry is at the low end of the global value chain.

In terms of brand building, Miao Hongbing, chairman of Beijing white collar Fashion Co., Ltd. once said, "fashion industry needs time to accumulate, and brand needs cultural accumulation". Foreign high-end brands have at least eighty or ninety years of history, and the concept of fashion in China's clothing industry is less than 20 years, so there are many problems in brands and so on.

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In recent years, Tongzhou has continuously increased investment in home textile intellectual property, and has made efforts to promote the creation and application of intellectual property rights in home textiles, and actively carried out publicity and training on home textile intellectual property, invited intellectual property analysts to conduct training in home textile enterprises, and home textile intellectual property projects have made fruitful achievements.

It is understood that jiayus textile in Nantong is the only home textile enterprise in Jiangsu Province, the first batch of "intellectual property standardization management demonstration units".

At present, jiayus has obtained 175 national patents, and this year it has applied for more than 100 patents.

In November 28th, from the patent wall made by the company, we saw that 32 patented product certification pictures, more than 100 patent titles and so on were arranged orderly and orderly.

"Since July 2012, we have produced about 1500000 yuan as a special fund to protect copyright and fight infringement."

Wang Yang, a staff member of the company's intellectual property management department, pointed to a large paper box at the office, saying, "this is the relevant information about our enterprises being infringed in the past two months. We pay attention to the protection of copyright, trademark rights and other aspects, in order to better pform and innovate and achieve new development."

In January this year, the State Intellectual Property Office approved the establishment of a rapid intellectual property rights protection center for home textiles in Nantong home textile city. It became the second national intellectual property rights protection institution established for a single industry in the country.

In the past, domestic textile enterprises often need one year to apply for appearance patents, and only 10 days are required to approve them through the intellectual property rights protection center of home textiles.

In addition to accepting patent applications, authorization and confirmation, safeguarding rights is also an important part of the work.

Qin Jun, deputy director of the rapid rights protection center, travels from center to merchant almost every day, accepting the rights raised by the owners.

"If we allow the spread of counterfeit wind, Nantong's home textile industry may not be today's prosperity."

Qin Bing sighed with emotion.

In the first half of this year, 1800 categories of patents were applied to the rapid rights protection center, and 62 rights were protected by intellectual property rights.

The rapid development of patent application, authorization, confirmation and rights protection has made the home textile industry more prosperous.

Jiangsu Rui Fu Textile Technology Co., Ltd. mainly produces medium and high end reactive textile fabrics. In addition to its own research and development, it also works with famous flower design offices both at home and abroad, and develops nearly 100 kinds of new flowers every year. At present, the company has applied for a patent for more than 300 flower types, and this year's sales revenue will exceed 100 million yuan.

Marketing Vice President Xie Feng Ze said: "it is precisely because of the protection of copyright patents, we can be confident and bold to launch so many new flower types every year, the greater the degree of protection, the higher the enthusiasm of enterprise innovation."

It is understood that next, Tongzhou will explore the establishment of an intellectual property trading center, mainly by the Nantong (Home Textiles) intellectual property rights rapid rights protection center, to carry out patent trusteeship pformation, establish online technology trading platform, and carry out production, academic research and other services, and promote the pformation of intellectual property rights.

At the same time, we will focus on the construction of strong intellectual property rights projects, promote the implementation of the regional strategy of intellectual property rights, study and adjust the policy of patent subsidy, and build the platform for the operation of intellectual property rights.