Quanzhou Shoes And Clothing Enterprises Burst Into Growth Momentum

Since 2010, the traditional manufacturing enterprises in Quanzhou, Fujian, especially in the background of overcapacity, export resistance and weak domestic demand, especially

The company suffered pressure from sales decline, inventory increase and capital difficulties.

Faced with this situation, Quanzhou private enterprises are seeking to develop counter trend through active pformation.

First of all, we must break the original development thinking and sales mode.

In Jinjiang, Shishi and other places in Quanzhou, there are quite a few.

In the past, most stores used the sales mode of physical stores. However, under the existing agency system, the disadvantages of high prices and vulnerable to electric shocks were gradually revealed.

To this end, Anta, PEAK and other enterprises pioneered the "retail oriented" pformation strategy, while enhancing the competitiveness of terminal retailers and retailers, and vigorously developing e-commerce.

Enterprises quickly form the pattern of industrial agglomeration in specific areas. The supporting large-scale professional market and e-commerce marketing mode make the whole region not only gain the benefits of specialization, but also overcome the disadvantage of fragmented distribution of resources, and ultimately get low cost advantages.

At present, nearly 90% of the total population in Quanzhou.

Involved in e-commerce, paction volume of more than 50 billion yuan.

To cope with this wave of electricity suppliers, Quanzhou's relevant industry management departments have also begun to plan and construct specialized e-commerce industrial parks, including logistics, warehousing, industrial equipment and other industries, attracting more excellent e-commerce projects, talents and supporting enterprises to enter, and promoting the upgrading of local controlled manufacturing industry.

The key to pformation and upgrading lies in technological innovation.

Compared with low cost advantages, technological innovation has the characteristics of not easy to imitate and high added value, and the innovation advantages thus established are long lasting and competitive.

Many enterprises in Quanzhou are keenly aware of this, integrate their advantageous resources, aim at the trend and characteristics of international innovation, and carry out independent innovation.

For example, the sports laboratory invested by Anta group has become the only state-level enterprise technology center in the domestic sporting goods industry, with more than 40 national patent technologies.

In the first half of this year, Anta's research investment exceeded 100 million yuan.

Technological innovation, product innovation, management mode innovation, business mode innovation...

Independent innovation burst out of the industrial positive energy, which is providing new endogenous impetus for the pformation and upgrading of Quanzhou folk enterprises.

Under the guidance of these innovative leading enterprises, a large number of small and medium-sized enterprise legions followed closely and burst into full force and vitality.