How Does Huidong Shoe Industry Get Through The "Cold Winter"?

After more than 30 years of development, the footwear industry in Huidong has evolved from the supply of raw materials to the sale of shoes and the development of footwear industry, which is dominated by fashionable women's shoes. In 2006, it was regarded as the "Chinese women's shoes production base" by the state in 2006. It is the only regional brand of leather industry in Guangdong Province.

At present, there are 6380 shoe enterprises in Huidong, and 900 million pairs of shoes are produced in 2013, and the output value is 28 billion yuan RMB.

The former Huidong shoes culture festival was held in Huidong County, Guangzhou and Huizhou. The seventh Huidong shoes culture festival was held in Huidong. The introduction of Liu Wensheng, member of the Standing Committee of Huidong County Committee, mainly focused on local characteristics. It will help to fully display the image of Huidong City, promote the cultural connotation of Huidong shoes, publicize the regional brand of "Chinese women's shoes production base, Huidong", and expand the popularity and influence of Huidong.

The theme of this shoe culture festival is "showing the charm of Huidong fashion women shoes, expanding the domestic and foreign market of shoes, promoting new marketing methods, and promoting the pformation of footwear industry.

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The Cultural Festival is rich in content. It will hold a series of exhibitions including fashionable women's shoes exhibition, fashionable women's shoes online shopping mall, fashionable women's shoes new material and new equipment display.

In recent years, the rapid development of electricity providers, Huidong shoe enterprises in order to survive, have used e-commerce to expand domestic sales channels.

According to the statistics of Huidong electricity supplier Association, as of now, there are more than 5000 women's shoe shops in Huidong, of which more than 40 are Tmall stores.

This shoe culture festival will have an electric business. It will hold the first O2O forum for the future. The focus will be on the advantages of the O2O mode and the direction of the current e-commerce development. It will give more advanced ideas to entrepreneurs in shoes and other industries.

The development and growth of footwear industry need to have

As a guarantee, at the same time, we must have a strong ability to innovate. There is still much room for improvement in Huidong shoes industry.

The shoe culture festival will hold the first Forum on footwear quality development for the first time.

At the same time, the fashion women shoes trend release and research and development design results Fair will be invited to invite senior designers from Italy to come to share the design experience of fashion women shoes, and to explore the trend of the international front fashion of fashion women shoes in 2015.

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How does the shoe industry of Huidong spend the "cold winter"?

Experts say that creating brand and improving quality are the key.

After 30 years of development, the footwear industry in Huidong has formed a larger scale advantage.

Huidong is after Guangzhou Huadu, Guangdong province has won the second national leather characteristic area honorary title, has won the national and the province many honors Huidong shoes, now is encountering a "cold winter", some shoe factory boss runs away, the worker loses......

In the past two years, Huidong

People have gradually felt the "cold" coming.

Affected by global economic recession, international trade barriers, rising raw material prices and rising labor costs, the production and operation of footwear industry in Huidong is facing some difficulties and challenges.

Lao Yang, the shoe factory owner of Huidong, regrets: "orders in recent months have been few and business is becoming more and more difficult."

This shoe industry is developing pains, not just the shoe industry in Huidong.

Yang Xia, Secretary General of Guangdong Footwear Manufacturers Association, pointed out that Guangdong is a big province of footwear export. However, influenced by various factors such as raw materials, cost and competition, Guangdong footwear industry has entered a painful period of pformation and upgrading. It has organized production and sales in the form of processing trade, and lacks the development of brand and independent innovation, and the current situation of the lack of professional talents is perplexing the development of Guangdong footwear industry.

How to deal with the current shoe industry "cold winter"? Wang Jianxin, deputy director of the China Leather Association, said that under the current domestic and international environment, Huidong should constantly promote the pformation and upgrading of the footwear industry, constantly adjust and optimize the industrial structure, make a new leap in new technologies, new processes and new ideas; pform the trade growth mode as soon as possible, create the international brand of footwear industry, pform Huidong manufacturing into "Huidong creation", give the new connotation of Huidong footwear industry development, and pform the export of footwear products from a quantity oriented to a quality, brand and benefit oriented road, and effectively enhance the core competitiveness of the industry.

Yang Xia believes that the main way to improve the competitiveness of the footwear industry in Huidong lies in: first, we need to intensify our efforts to create our own brand names, and strive to optimize marketing channels and marketing methods; two, we should raise the level of technological innovation, replace innovation and ingenuity in imitation and extensive use, and take the route of independent innovation; three, we should strengthen international exchanges and cooperation and actively integrate into the value chain of the international footwear industry.

The development of the footwear industry is stagnant, and the Huidong county Party committee and the county government are also "anxious".

Liu Wensheng said that the county Party committee and county government attached great importance to Huidong and formulated effective measures to help enterprises develop and effectively promote the footwear industry to become bigger and stronger.

For example, to support the footwear enterprises to carry out technological innovation, set up a number of integrated service agencies, such as footwear quality inspection center, to provide one-stop service for R & D, information consultation and technological innovation; vigorously guide enterprises to break the closed mode of property rights, speed up shareholding system pformation, encourage enterprises to join forces with strong forces and organize business together; organize a group of enterprises to participate in exhibitions and exhibitions, and "launch online activities"; and study related policies.

Small scale, lack of brand, and even known as "shoes of the week" (described as poor quality can only wear a week) of the footwear industry in Huidong, is also experiencing some gratifying changes, such as the establishment of "love" and many other strength of footwear group companies; has created "fragrant love", "rouge red" and a number of famous brands of the state and province; is preparing to build Huidong e-commerce Pioneer Park, has emerged a number of powerful online shopping centers.

Of course, in order to be bigger and stronger, the shoe industry in Huidong still has a long way to go.