Alexander Wang Announces Official Launch Of Cowboy Series

Alexander Wang knows that the world does not need more jeans. "This is an oversaturated market, as we all know," he said last week at a studio in Greenpoint, Brooklyn district. If he wants to enter a crowded field intentionally, then he must be different from others. First, he must distinguish himself from other competitors from the publicity photo. Besides the fit and manufacturing process, he provoked some old fashioned arguments with the traditional Calvin Klein, which has been obviously absent from contemporary fashion advertisements. Alexander Wang used to tear the images off the magazine and hang them on the wall. Now he hopes that the photos produced by Steven Klein photography and Pascal Dangin of KiDS will inspire a new generation of similar responses. "This is not just a provocation in sexuality, but more importantly, it wants to stir up a topic," Wang said of his cowboy image. "I do not specify what information to convey. Interestingly, it mainly depends on how people interpret it and what they will say. Of course, someone will disagree. "

In addition to causing controversy, the introduction of cowboys also reflects the enthusiasm of an enterprise. Rodrigo Bazan, President of Alexander Wang, believes that cowboy business is a breakthrough in the rapid expansion of retail business over the past four years. "We will have 21 stores at the end of this year. As we grow, we believe we need to advocate a way of life," he said. "Cowboy is a natural expansion business." Bazan talked about adding layers to cowboys, and in terms of pricing, entry level from clothing to T. For the former, the middle level is between us $700 and US $1400, and the show has risen to US $5000.

Bazan did not comment on the sales forecast. As a business cowboy may account for a large proportion, "we envisage that it will become an important species over time, but it will not be more important than clothing and T," he said. When asked about the market saturation, he added, "we only focus on our brand and the feeling of being suitable for our brand. We didn't focus too much on the market, to tell the truth. We know what we need outside the product. "

Wang and Bazan saw the opportunities of cowboys. Therefore, after the approval and approval of the five works of Klein, the series can be sold in New York stores and domestic online websites for a short time. The international electricity supplier of Wang will sell this series in January of next year, and the wholesale distribution will be perfected in March.

Alexander Wang is not entirely amateur with jeans. In 2007, for the first time in his show, there were traces of tattered cowboys, and T by Alexander Wang also had jeans. Unless he knows that research and resources show that he has "authority" in this field, he will not hold a formal press conference. "After many considerations, you can't really have revolutionary breakthroughs on cowboys," he said. "But you can adjust and really find it. Nuances And ways to integrate it. " Wang took two years to study and improve the fitness. manufacturing process 。

The cowboy is a bit of a layman, but Alexander Wang also pays attention to the range of elasticity. Wang001 is not a "bone" jeans itself, but a high waist "slim" jeans. Two indigo versions have 1% elasticity and 2% black. Wang002 pays attention to ease and fit, with zero stretching and tailoring based on classic men's wear, but is tailored to the female body. Then there's Wang003. "We don't call them boyfriend jeans," he said. "I hate it. When you wear them, your ankle is swimming, so I cut them so that my ankle is slim."

In order to study his cowboy market, Alexander Wang investigates women friends and girls who like his taste, and finds that many people buy retro jeans with little stretch and narrow waist. When he could not find 1% stretch denim, he developed it with the Turkey factory. He carefully treated him. Self-cultivation style Cut it out so that it will not become a bottomless trousers and accommodate boots at the same time. Loose fitting styles have to form a pile of wrinkles on the knees. The three washing fabrics are light indigo, medium indigo and black. Black has a special reaction with potassium dyes, and its fading resistance is better than other black products. Rivets are black, not traditional copper or brass, so they are almost invisible in denim and have a black leather belt. The black leather back bag is a variant version of T by Alexander Wang, all manufactured in Losangeles, and the price ranges from 225 to 295 yuan.

"As a person who wears jeans almost every day," Wang said, noting that he is wearing T series black sports pants at the moment, "I want to do what I believe and feel real, showing all the nuances of me and my friends."

As the release approaches, Wang considers the significant development opportunities of cowboys within a reasonable range. His goal is not to have his cowboy in every department store. But there are more cowboy series coming out, such as denim skirt, cowboy jacket and shorts have been made. The men's series is also being discussed, but, "I don't want us to say, okay, now we have to follow the usual rules," Alexander Wang said. "Then you will begin to lose your recognition and diversity."