South Korea'S Clothes House Is Involved In Light Luxury Laures Promise To Go To The Pro Democracy Route.

The Korean home group will launch the new women's wear brand Lara's oath Laures Promise.

It is noteworthy that Laures Promise is positioning the luxury quality in Europe and America.

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The style and location of the new brand are completely different from that of the Korean clothing brand, not only trying European and American styles, but also breaking the previous parity route.

It is understood that

In December, Zhao Yingguang, micro-blog CEO, said that the core customers of the new brand were 25 - to 40 year old urban white-collar women.

Besides,

It is mentioned that Laures Promise will choose the core designer and the best quality supply chain resources of the Korean home group.

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On December 4th, Zhao Yingguang, Korea's CEO, said at the ninth annual meeting of China online retailing that at present, Korea has 14 brands, and the brand of Han Du group has reached twenty.

Zhao Yingguang said that Korea's clothing house should be a fashion brand incubator, and the supporting system of this platform is the single product whole operation system based on the group system.

According to him, Han now has more than 270 groups, a group of 1-3 people, and in the smallest business unit, to achieve the unity of responsibility, power and benefit.

Zhao Yingguang disclosed that HSTYLE as the main brand of Han Du, the largest sales base, its strategic significance in the scale, and the other subdivision positioning of the brand's strategic significance lies in making money.

So the mode of Korean capital is basically the scale of the main brand, making money from the sub brand, and making a profit by making a profit.

Generally, the first year of a sub brand is about 10%, second years flat, and third years.

"We do the main brand, a brand that does not take profit as the core demand. With the increasing number of intermediate brands and more profit, the profit margin of the main brand will be lower and higher.

But you have to have the potential brand, and at the same time, you must have a profitable brand to form a continuous development. "

Zhao Yingguang said.

It is understood that this session has been held today at the century Jin Yuan hotel in Chongqing.

The meeting focused on the theme of the annual meeting of "how to take advantage of the real estate business", and discussed and discussed the topics such as "big situation: good or bad?", "electricity supplier industry: OK?"