Ability Is The Booster Of Good Store Managers.

Many people feel that planning is a very easy task, that is, to develop a marketing goal, and then try to achieve the goal.

I often see that there are only many sales plans, but if sales can not be implemented in every garment, every color, every code and the frequency of each shipment, including the safety control at the end of the season, the sales plan is useless.

Fashion is highly dependent on products. If the product deviates seriously from the market direction, even if the sales promotion is better, the efforts of the store staff can not change the fact that they are not profitable.

GAP, the world's largest fashion company, has been losing money for three consecutive years because its product is out of the direction of consumer demand.

To do this business, customers are very realistic. Good is good, no need is no need.

So the first thing to do well is to plan and implement the plan.

At the same time, the ability to organize a team to achieve a plan is also important.

A good leader should first be an expert speaker, because a person who is not good at expressing and speaking is unable to communicate with others.

Leaders can never tell others that I am introverted. I hope my team can understand my introverted personality.

So a good leader must be a speaker and a very expressive person.

As a store manager, in addition to giving orders and expressing ideas clearly and clearly, we should also pay attention to the usual terms. We should not only leave a good impression on our employees, but also set a good example for our employees.

In language, the shop keeper should pay attention to the following points:

First, do not interrupt each other's speeches.

No matter when you are a subordinate or a customer, try not to interrupt each other's speech, because it is an uneducated expression.

Second, do not criticize subordinates at will.

If we criticize our employees, we should pay attention to occasions and wording even if there is a basis for them, so as to avoid hurting people's self-esteem.

Third, do not take yourself as the center.

He will lose his prestige in the eyes of his subordinates if he only thinks of his own words, regardless of others' feelings.

If judgment is not mature, if judgement is wrong, it will not only damage the business, but also damage its image.

Fourth, ask the subordinates the same things over and over again.

This is a distrust of the other side's performance, will hurt other people's self-esteem.

Fifth, empty support and commitment.

Without practical action, relying on empty words to support or commit others will only slowly lose their credibility.

Logical thinking is the ability to think correctly and reasonably.

That is, the ability to observe, compare, analyze, synthesize, abstract, generalize, judge and reason things, and use scientific logic methods to express their thinking process accurately and orderly.

It is completely different from the ability of image thinking.

As the leader and manager of a store, when a manager is confronted with a problem, he should analyze the problem calmly, use logical thinking to find out the crux of the problem, and propose appropriate solutions.

We should not just see the surface of the problem or part of the problem. We need to analyze the problem comprehensively and thoroughly and solve the problem.