Clothing Store: A Practical Strategy To Understand Demand

　　 The first method is called. Inspection 。

It is to observe the customer's body language to understand the style of customers. When customers enter our store, there will be a few actions. The first is "stop". The customer will look at a certain vehicle for a few seconds. The second is "look", the customer will stare at the fancy style and bear it reluctantly; the third is "touch", the customer will touch the car several times, and beat several clothes. Therefore, there is a boss summed up, how to recommend to customers? It is eight words: see what to say what, touch what to say. That is, what customers recommend to him, where the customer touches him.

　　 The second way is called. guess 。

Shopping guides face absolute certainty when facing customers who do not want to speak dumb. language Guess.

For example, in the face of a customer, the guide asked him directly, "are you working in a certain bank of ours?"

Shopping guide: "then I know, you must be our correspondent of a certain newspaper." (not yet speaking)

Shopping guide: "then you are our pig farmers."

After asking several times, customers can speak.

Sometimes customers may be a little annoyed, ask the guide, why do you ask so much trouble? Check accounts!

Shopping guide can be so self justify: you don't mind, yesterday came to work in a bank, bought a car, he said his colleagues also want to buy one, I thought it was you! Where are you high?

In the face of customers who refuse to speak, the shopping guide must let him speak first, so as to make the customers laugh and talk. Otherwise, you can't do this business.

The third method is peek. Peeping is to stand at the door and observe the customers who are competing with them. They can see simple or luxurious money, because customers will rarely buy electric cars when they look at an electric car. They will basically come back to your store and have a look. And how to understand the needs of our customers is to often look at what products the competitors are focusing on.

The fourth method is undercover. Often find a relative and friend to play the consumer to go to the competitor's shop to turn around to see what kinds of needs the customers have, and then come back to tell the news.